AppLaunch
AppLaunch is a public relations agency based in Hong Kong (founded 2012).
This profile is unclaimed. Register as an agency to claim it.
About AppLaunch
AppLaunch is a public relations and communications service built specifically for app developers and software companies. Founded in 2012 and based in Hong Kong, the company focuses on helping smaller developers and startups get their mobile apps noticed by major press outlets and tech news sites. Rather than offering a broad, general-purpose PR service, AppLaunch zeroes in on the unique challenge of app discovery and media coverage in a crowded marketplace.
Who AppLaunch Serves and How They Help
AppLaunch primarily serves app developers, enterprise software creators, and information technology companies—especially those in the B2B space. The agency's core mission is to level the playing field for smaller developers who often struggle to compete with larger companies for press attention. AppLaunch does this by streamlining the entire press outreach process, from crafting press kits to distributing press releases to the right journalists and review sites. The company positions itself as a quick and easy tool that turns a developer's basic app information into polished, press-ready materials and then automates the distribution to major online tech news outlets.
Beyond just sending out press releases, AppLaunch offers a suite of services designed to increase an app's chances of getting reviewed. This includes press kit creation, reviewer request tracking, and reviewer engagement tools. The agency also provides press campaign automation and media outreach automation, helping developers manage their PR efforts without needing a full-time communications team. For developers looking to submit their apps to review sites, AppLaunch handles the submission process and tracks the results, giving clients clear visibility into which outlets have received their materials.
Services and Specialties
AppLaunch's service offering is tightly focused on the app ecosystem. While the full range of services may evolve, based on their stated focus and industry keywords, their core capabilities include:
- Press release writing and distribution for app launches
- Press kit creation, including interactive app demos
- Media outreach automation and reviewer engagement
- Review site submission and reviewer request tracking
- Press campaign automation and campaign analytics
- Promo code distribution and media targeting
- App launch support and app review submission
- Partnerships with platforms like Kickfolio for demo integration
AppLaunch also emphasizes the importance of targeting the right press outlets. Their service includes media targeting to ensure that press materials reach journalists and bloggers who cover specific app categories or industries. This targeted approach helps developers avoid the common pitfall of sending generic pitches to uninterested recipients. The agency's automation tools also track which reviewers have engaged with the materials, allowing developers to follow up strategically.
Location and Market Position
Headquartered in Hong Kong, AppLaunch serves a global client base of app developers and software companies. Hong Kong's position as a major tech and business hub gives the agency access to a diverse range of clients, from local startups to international software firms. The company's focus on app-specific PR and its automation-driven approach set it apart from traditional PR agencies that may not understand the nuances of app store visibility and tech press outreach. AppLaunch's tools are designed to be used by developers themselves, making PR more accessible to those without dedicated marketing departments.
AppLaunch is a good fit for small to medium-sized app development teams, B2B software startups, and independent developers who need a structured, repeatable process for getting their apps reviewed by tech press. It is less suited for large enterprises with established PR teams or for companies seeking broad, multi-channel communications campaigns beyond app launches. For developers who want to increase their chances of press coverage without hiring a full-service agency, AppLaunch offers a practical, targeted solution based in Hong Kong.
Key facts
- Team size: 1-10 employees
- Headquarters: Hong Kong
- SIC codes: 7375
Keywords & focus
Topics and areas AppLaunch works with.
- pr
- release
- press
- apps
- enterprise software
- software
- information technology
- public relations & communications services
- promo code distribution
- information technology & services
- app development
- press kit creation
- kickfolio partnership
- press campaign automation
- reviewer request tracking
- reviewer engagement
- app launch support
- app review submission
- b2b
- reviewer engagement tools
- press outreach
- software as a service
- media outreach automation
- advertising agencies
- interactive app demos
- review site submission
- marketing and advertising
- services
- media targeting
- campaign analytics
- +9 more
Technologies
Cloudflare DNS, CloudFlare Hosting, Google Font API, Olark, Ruby On Rails, Google AdSense, Nginx, Mobile Friendly, DoubleClick, New Relic
Industries served by AppLaunch
AppLaunch works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Hong Kong
If you are looking for alternatives or more options in Hong Kong, here are other public relations agencies in the same city you can compare.
Frequently asked questions about AppLaunch
Common questions and answers about AppLaunch, their services, location, and how to work with them.
- Where is AppLaunch located?
- AppLaunch is headquartered in Hong Kong.
- What services does AppLaunch offer?
- AppLaunch offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does AppLaunch serve?
- AppLaunch serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is AppLaunch a verified PR agency?
- AppLaunch is listed on Online PR. Verification status is shown on their profile.
- How can I contact AppLaunch?
- You can visit their website at http://www.applaunch.us
- How many reviews does AppLaunch have?
- AppLaunch has 0 client reviews with an average rating of 0.0 out of 5.
- When was AppLaunch founded?
- AppLaunch was founded in 2012.
Share your experience
Be the first to leave a review for AppLaunch.
Are you AppLaunch?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for AppLaunch? Visit their website to contact them directly.