Approach Marketing
Approach Marketing is a public relations agency based in Columbus (founded 2010).
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About Approach Marketing
Approach Marketing is a public relations and marketing agency headquartered in Columbus, Ohio, United States. Founded in 2010, the firm operates as a national practice that specializes in building brand reputations through strategic communications. The agency positions itself as a "virtual partner" to clients' internal marketing teams, emphasizing accountability by guaranteeing to meet agreed-upon goals. With a team of experienced strategists and marketers, Approach Marketing serves a diverse client base ranging from startups to Fortune 500 companies, with particular expertise in healthcare, education, and food and beverage sectors.
Services and Specialties
Approach Marketing offers a comprehensive suite of services tailored to the public relations and communications needs of its clients. The agency's capabilities span the full spectrum of modern communications, from traditional media relations to digital and social media marketing. Key services include media outreach, executive branding, thought leadership development, and crisis communication planning. The firm also provides content marketing, influencer relationship management, and community relations support. Below is a summary of the agency's primary service areas:
- Media relations and media outreach
- Social media marketing and digital media strategy
- Executive branding and thought leadership
- Crisis communication planning and crisis management
- Content strategy development and content marketing
- Influencer engagement and influencer relationship management
- Event planning and marketing campaigns
- Employee communication and internal communications
- Reputation building and brand awareness
- Healthcare PR and marketing communication
Methodology and Approach
Approach Marketing applies a strategic PESO (Paid, Earned, Shared, Owned) model to enhance content across multiple channels. This integrated approach ensures that campaigns are cohesive and reach target audiences effectively. The agency's team, which brings over 15 years of combined experience from various sectors, focuses on delivering measurable results through tailored campaigns. By working as an extension of clients' internal teams, Approach Marketing maintains a collaborative and accountable partnership. The agency's methodology emphasizes data-driven decision-making, with a strong focus on media campaigns, digital communications, and brand strategy to build lasting reputations.
Location and Reach
Based in Columbus, Ohio, United States, Approach Marketing operates from its headquarters at 63 W Dublin Granville Rd, Columbus, Ohio, 43085. While the agency serves clients nationally, its Columbus roots provide a strong foundation in the Midwest's business community. The firm's location allows it to tap into a diverse talent pool and maintain close relationships with clients across various industries. Approach Marketing's national reach is supported by its virtual partnership model, enabling the agency to collaborate with clients regardless of geography while maintaining a central hub in Columbus.
Approach Marketing is a strong fit for organizations seeking a results-oriented PR and communications partner that integrates seamlessly with existing teams. The agency is particularly well-suited for mid-market to enterprise-level companies in healthcare, education, and food and beverage sectors that require strategic media relations, crisis planning, and content-driven marketing campaigns. Clients looking for a collaborative, accountable agency that delivers measurable outcomes through a proven PESO model will find Approach Marketing's approach aligns with their needs. With its foundation in Columbus and national capabilities, the agency offers a balanced blend of local expertise and broad market reach.
Key facts
- Team size: 11-50 employees
- Headquarters: 63 W Dublin Granville Rd, Columbus, Ohio, United States, 43085
- Address: 63 W Dublin Granville Rd , Columbus Ohio United States 43085
- SIC codes: 8742
Keywords & focus
Topics and areas Approach Marketing works with.
- public relations
- marketing
- social media
- media relations
- executive branding
- marketing strategy
- marketing communication
- brand strategy
- social media marketing
- digital media
- digital marketing
- content marketing
- influencer engagement
- employee communication
- thought leadership
- crisis planning
- community relations
- public relations & communications services
- content strategy
- media outreach
- reputation building
- marketing campaigns
- healthcare pr
- influencer relationship management
- event planning
- digital communications
- media campaigns
- brand awareness
- crisis communication
- content strategy development
- +55 more
Technologies
Cloudflare DNS, Outlook, Slack, LeadForensics, Google Tag Manager, Hotjar, Facebook Widget, Shutterstock, Google Analytics, Linkedin Marketing Solutions, Facebook Custom Audiences, Facebook Login (Connect), YouTube, Android, AI
Industries served by Approach Marketing
Approach Marketing works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Columbus
If you are looking for alternatives or more options in Columbus, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Approach Marketing
Common questions and answers about Approach Marketing, their services, location, and how to work with them.
- Where is Approach Marketing located?
- Approach Marketing is headquartered in Columbus.
- What services does Approach Marketing offer?
- Approach Marketing offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Approach Marketing serve?
- Approach Marketing serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Approach Marketing a verified PR agency?
- Approach Marketing is listed on Online PR. Verification status is shown on their profile.
- How can I contact Approach Marketing?
- You can visit their website at http://www.approachmarketing.com
- How many reviews does Approach Marketing have?
- Approach Marketing has 0 client reviews with an average rating of 0.0 out of 5.
- When was Approach Marketing founded?
- Approach Marketing was founded in 2010.
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