AS Com

AS Com is a French communications consultancy that positions itself as an outsourced communications department for companies seeking to build and maintain a strong brand identity. Founded in 2023, the agency focuses on delivering turnkey content and identity strategies, helping businesses attract attention and, more importantly, retain it. Operating primarily within the French market, AS Com offers a comprehensive suite of services that blend strategic planning with practical execution.

Strategic Foundations and Identity

At the core of AS Com’s approach is the belief that a distinctive identity is essential for long-term impact. The agency works closely with clients to develop a tailored strategy that aligns with their specific goals, whether they are launching a new brand, repositioning an existing one, or simply optimizing their communications across channels. AS Com’s expertise in branding, charte graphique (graphic charter), and charte éditoriale (editorial charter) ensures that every piece of content—from internal memos to public-facing campaigns—is cohesive and reinforces the desired brand image. This strategic foundation is particularly valuable for organizations looking to stand out in a crowded marketplace.

Comprehensive Communications Services

AS Com provides a wide range of services that cover the full spectrum of public relations and communications. The agency specializes in internal communications, institutional communications, and corporate communications, making it a versatile partner for both B2B and B2C companies. Their service offering typically includes:

• Communication interne (internal communications)
• Rédaction (copywriting and content creation)
• Stratégie d'identité (identity strategy)
• Charte graphique (graphic charter creation)
• Charte éditoriale (editorial charter development)
• Branding and visual identity
• Réseaux sociaux (social media management)
• Communication institutionnelle (institutional communications)
• Gestion de projet (project management)
• Gestion de prestataires (vendor management)

By managing the entire communications ecosystem, AS Com allows clients to focus on their core business while ensuring their messaging remains consistent and impactful. The agency’s project management capabilities are particularly useful for coordinating multiple stakeholders and timelines, a common challenge for growing companies.

Employer Branding and Internal Engagement

A notable area of expertise for AS Com is marque employeur (employer branding). In today’s competitive talent market, a strong employer brand is critical for attracting and retaining top talent. AS Com helps companies articulate their unique value proposition as an employer, crafting narratives and content that resonate with current and potential employees. This includes internal communications strategies that foster engagement and a positive workplace culture. By aligning external messaging with internal realities, AS Com ensures that the employer brand is authentic and credible, which is essential for long-term success.

Ideal Clients and Working Relationship

AS Com is best suited for small to medium-sized enterprises, startups, and organizations that lack an in-house communications department or need to supplement their existing team. The agency’s “outsourced communications director” model is particularly valuable for companies that require strategic oversight but are not ready to hire a full-time executive. Clients who value a collaborative, hands-on approach and are looking for a partner to manage their communications from strategy to execution will find AS Com a practical and efficient choice. Based in France, the agency is well-positioned to serve clients in the French-speaking market, offering local expertise and a deep understanding of the business landscape.