ASC Public Relations

Based in Toronto, Canada, ASC Public Relations operates from its office at 160 Pears Ave, a location that places the agency at the heart of one of North America’s most dynamic and competitive media markets. Founded in 2005 by Suzanne Cohon, the agency has spent nearly two decades building a reputation for strategic communications work, particularly within lifestyle and luxury sectors. Toronto’s diverse and fast-paced business environment demands agencies that can navigate both traditional media and the rapidly evolving digital landscape, and ASC Public Relations has positioned itself as a steady presence in this space.

Core Services and Specializations

ASC Public Relations offers a comprehensive suite of services that span the full spectrum of modern public relations. The agency’s work is rooted in strategic public relations, media and influencer relations, and brand marketing, but extends well beyond these foundations. A significant portion of their expertise lies in event planning and management, including consumer events, celebrity red carpet events, and product launches. The agency also manages brand presentations, community partnerships, and sample management, reflecting a hands-on approach to brand visibility. In the digital realm, ASC Public Relations provides content creation, including user-generated content (UGC), creator seeding, and influencer marketing, ensuring clients can engage audiences across multiple channels. Crisis communications and measurement and tracking services round out their offerings, demonstrating a commitment to both reactive and proactive reputation management.

• Strategic public relations and media relations
• Influencer marketing and content creator collaborations
• Event planning and management (consumer, red carpet, product launches)
• Crisis communications and reputation management
• Brand marketing and marketing communications
• Digital marketing and paid media
• Content creation (including UGC) and creator seeding
• Community partnerships and brand presentations
• Measurement, tracking, and sample management

Industry Focus and Notable Work

ASC Public Relations serves a range of industries, including beauty, fashion, travel, spirits, hospitality, decor, real estate, and wellness. This breadth is balanced by a clear focus on lifestyle and luxury brands, where the agency has developed deep expertise. A hallmark of their work has been successfully launching international brands into the Canadian market. Notable examples include introducing Casamigos, Moncler, and Bumble to Canadian audiences, each requiring a tailored mix of media relations, influencer engagement, and event marketing. These launches demonstrate the agency’s ability to adapt global brand strategies for a local context, leveraging their understanding of Toronto’s media landscape and consumer behavior. The agency’s team, though small with 0-10 people, maintains strong relationships with media and influencers, which is critical for achieving earned media coverage and authentic brand partnerships.

Approach and Expertise

The agency’s approach combines traditional public relations tactics with modern digital marketing capabilities. ASC Public Relations places a strong emphasis on strategic public relations, meaning campaigns are designed with clear objectives and measurable outcomes. Their expertise in influencer marketing and creator seeding reflects an understanding of how social media and content creators shape consumer perceptions, particularly in lifestyle categories. The agency also handles crisis communications, a service that requires both experience and discretion. By offering services like community management and brand partnerships, ASC Public Relations shows a commitment to building long-term relationships between brands and their audiences, rather than focusing solely on one-off campaigns. This integrated approach makes the agency suitable for brands that need both high-profile media coverage and sustained digital engagement.

Ideal Client Fit

ASC Public Relations is best suited for lifestyle and luxury brands seeking a full-service agency that can handle everything from media relations and influencer campaigns to complex event logistics. Companies looking to enter the Canadian market, particularly those in beauty, fashion, spirits, or hospitality, will find value in the agency’s track record of successful market launches. The agency is also a strong fit for brands that prioritize authentic influencer partnerships and content creation, as well as those that may require crisis management support. Because the team is relatively small, clients can expect a high level of personal attention and direct access to senior leadership, making ASC Public Relations a good choice for businesses that value close collaboration and strategic guidance over a large, impersonal agency structure.