ASECAP

Based in Bruxelles, the capital of Belgium and the de facto capital of the European Union, ASECAP operates at the very heart of European policy-making. The city’s unique ecosystem, home to thousands of lobbyists, trade associations, and EU institutions, creates a specific demand for highly specialised public relations and communications services. In this environment, ASECAP serves as a dedicated voice for the toll road sector, navigating the complex interplay between infrastructure operators and European regulators.

What ASECAP Does

ASECAP is the European Professional Association of Operators of Toll Road Infrastructures. Its core mission is to represent the collective interests of companies and public entities that manage tolled motorways, bridges, and tunnels across Europe. The organisation focuses on public affairs, regulatory monitoring, and strategic communications to ensure that the perspectives of its members are heard in Brussels and beyond. By coordinating policy positions and disseminating technical expertise, ASECAP helps shape the legislative environment for road transport and infrastructure investment.

The association’s work is deeply rooted in the realities of mobility, sustainability, and financing. It engages with EU institutions on topics such as the Eurovignette Directive, decarbonisation of transport, and digital tolling systems. Through its communications activities, ASECAP provides a factual, evidence-based narrative about the value of tolling in funding high-quality road networks and managing traffic demand.

Who They Serve and Their Expertise

ASECAP’s membership comprises over 140 companies and organisations from more than 20 European countries, including major toll road operators. These members rely on ASECAP to provide a unified platform for sharing best practices, conducting research, and advocating for policies that support sustainable road infrastructure. The association’s expertise lies in its deep sectoral knowledge and its ability to translate complex technical and economic issues into accessible messages for policymakers, media, and the public.

While ASECAP itself is not a traditional PR agency, its communications function is central to its mission. Typical services provided by the association to its members include:

• Public affairs and EU legislative monitoring
• Policy analysis and position paper development
• Stakeholder engagement and coalition building
• Media relations and press release distribution
• Content creation for industry reports and newsletters
• Event organisation for conferences and workshops
• Digital communications and social media management
• Crisis communications support for tolling incidents

Based in its headquarters at 15 Rue Guimard in Bruxelles, ASECAP leverages its central location to maintain close proximity to key decision-makers in the European Commission and Parliament. The team’s expertise is particularly valuable for members facing cross-border regulatory challenges or seeking to influence EU directives that affect tolling and road financing. ASECAP’s work is a prime example of how a specialised association in Belgium can effectively serve as a communications bridge between industry and government.

A Good Fit for the Sector

ASECAP is an ideal partner for any organisation involved in toll road operation, infrastructure finance, or intelligent transport systems. Its services are best suited to companies that need a reliable, informed voice in Brussels to advocate for their interests and stay ahead of regulatory changes. For members, the association provides not only advocacy but also a community of peers and a steady stream of data and insights. Whether you are a long-standing motorway operator or a new entrant in the digital tolling space, ASECAP offers the public relations and communications support necessary to thrive in the European policy landscape.