ᴍaslov:agency

ᴍaslov:agency is a Moscow-based public relations and communications consultancy that has been operating in Russia since 1993. Originally founded as an independent firm, it became an exclusive affiliate of Ketchum in 1994 and later a majority-owned Russian office of Ketchum from 2010 until 2022, when a management buyout returned it to independent status. Today, the agency continues to operate under the name ᴍaslov:agency, maintaining cross-border relationships and international expertise while focusing on the Russian market and the broader region formerly covered by the Soviet Union.

Services and Specialties

ᴍaslov:agency offers a comprehensive range of strategic communications services tailored primarily for B2B clients in sectors such as enterprise software, information technology, and corporate services. Their core capabilities include:

• Strategic communications consulting
• Public affairs and government relations
• Corporate communications and reputation management
• Digital marketing and social media engagement
• Internal and change management communications
• Issues and crisis management
• Brand marketing and media relations
• Content creation, data analysis, and creative development

The agency is particularly strong in helping clients navigate the complex regulatory and business environments of Russia and the former Soviet states. Their experience in public affairs makes them a valuable partner for companies seeking to initiate dialogue between government and business, while their corporate communications expertise supports organizational change and stakeholder engagement.

Client Focus and Approach

While ᴍaslov:agency serves a variety of industries, its sweet spot lies with B2B enterprises, particularly those in technology, software, and information services. The agency understands the unique challenges faced by companies operating in these sectors in Russia, including regulatory hurdles, market entry strategies, and reputation management in a rapidly evolving media landscape. Their approach is built on ethical, trustworthy, and long-term relationships—a philosophy that has guided the firm since its founding. The agency streamlines internal communications, builds communities through social media, and visualizes concepts to create brand platforms. They also analyze data to inform strategy and develop creative content that resonates with target audiences. For clients looking to manage change, whether through mergers, restructuring, or market shifts, ᴍaslov:agency provides the strategic counsel needed to align internal and external communications.

Location and Credentials

Headquartered at 35 Prechistenskaya Embankment in Moscow, Russia, ᴍaslov:agency has deep roots in the local market. Its nearly 30-year history gives it an unmatched understanding of Russian media, political, and business dynamics. The agency's long-standing affiliation with Ketchum, a global communications network, has equipped it with international best practices and a network of cross-border relationships that it continues to leverage even after becoming independent. This blend of local knowledge and global perspective is a key differentiator. For companies entering or expanding in Russia, or for Russian firms looking to communicate effectively with international stakeholders, ᴍaslov:agency offers a rare combination of strategic depth and practical execution.

The agency is a strong fit for B2B technology and software companies, as well as enterprises in information technology and services, that need sophisticated communications support in Russia and the former Soviet Union. Its expertise in public affairs and crisis management also makes it suitable for organizations facing regulatory challenges or reputational risks in these markets. For clients seeking a partner with proven longevity, ethical grounding, and a track record of navigating complex environments, ᴍaslov:agency represents a reliable choice.