ASM Media & PR

ASM Media & PR is a public relations and communications agency based in Forfar, United Kingdom. Founded in 2012 by a CIPR-qualified and accredited PR practitioner, the agency specialises in helping small to medium-sized enterprises (SMEs) and other organisations achieve their strategic goals through effective communication. With a foundation in both journalism and public relations stretching back to the late 1980s, ASM Media & PR brings a depth of experience in crafting messages that resonate with target audiences.

Core Services and Specialties

ASM Media & PR focuses on delivering B2C and B2B public relations services, supported by strong writing and editing capabilities. The agency’s service offering is built around strategic communication that influences stakeholder behaviour. Key areas include:

• B2C public relations and B2B public relations
• Copywriting and editorial services (news, features, advertorials, technical content)
• Event photography and PR photography
• Events services, including planning and execution support
• Writing and editing for various formats, from press releases to marketing collateral
• Strategic communications planning and tactical execution

What distinguishes ASM Media & PR is its dual capability in both words and images. The founder has been a published photographer since 1982, meaning the agency can produce eye-catching photography and video to complement written content. This integrated approach ensures that visual and textual elements work together to tell a coherent story, a necessity for modern PR campaigns.

Methodology and Approach

The agency’s methodology is grounded in best-practice public relations, as defined by the Chartered Institute of Public Relations (CIPR). ASM Media & PR does not simply generate coverage; it focuses on driving desired behaviour change in target audiences. This strategic approach means every campaign is tied to measurable objectives, whether that involves building brand awareness, shifting public opinion, or driving sales leads.

Clients benefit from the founder’s extensive background as a journalist and editor, which provides a keen understanding of what makes a story newsworthy. ASM Media & PR applies this editorial instinct to craft compelling narratives that cut through the noise. The agency also emphasises an "extra-mile" commitment, aiming to maximise outcomes for each client through personalised attention and a deep understanding of their business context.

Location and Client Fit

Operating from Forfar, Scotland, ASM Media & PR serves clients across the United Kingdom, with a particular strength in supporting SMEs that may not have in-house PR expertise. The agency is well-suited for organisations looking for a hands-on, experienced practitioner who can manage the entire communications process—from strategy development to content creation and media relations. Given its focus on best practice and measurable results, ASM Media & PR is a strong choice for businesses that value transparency, professionalism, and a track record of delivering tangible outcomes through public relations.