Ateneo Association of Communication Majors

The Ateneo Association of Communication Majors (ACOMM) is a student-led media organization based in Quezon City, Philippines, operating within the Ateneo de Manila University. Founded in 2002, ACOMM serves as the primary hub for Communication majors and media enthusiasts at the university, focusing on developing practical skills across advertising, public relations, journalism, production, and media studies. Unlike a traditional PR agency, ACOMM is an academic organization that offers real-world media services through its production unit, MIRLab, and its student-run internet radio station, MAGIS Radio. The organization bridges classroom learning with professional practice, providing a structured environment where students can apply theoretical knowledge to community-facing projects.

Specialist Expertise in Media and Communication

ACOMM’s core strength lies in its comprehensive approach to media education and production. The organization cultivates expertise across five key fields: advertising, public relations, journalism, production, and media studies. This multidisciplinary foundation allows the Ateneo Association of Communication Majors to offer services that span the entire communication spectrum—from crafting strategic PR campaigns to producing multimedia content. The inclusion of MAGIS Radio, the university’s first student-run internet radio station, adds a unique audio broadcasting capability that is rare among student organizations. ACOMM also houses MIRLab, a production unit that handles video, audio, and event-related projects, further demonstrating its hands-on, skills-based approach.

How They Apply Their Expertise

The organization applies its expertise through structured projects and events that serve both the university community and external partners. ACOMM members work on real-world briefs in areas like event management, media production, and public relations, often collaborating with campus offices, student councils, and local organizations in Quezon City. For example, MIRLab produces coverage of university events, while MAGIS Radio broadcasts content that ranges from news to entertainment. The organization also runs skills workshops and training sessions, ensuring that its 400-plus members are equipped to handle the demands of the dynamic media landscape in the Philippines. This application-focused model means that ACOMM functions as both a training ground and a service provider, delivering tangible outputs while developing competent media professionals.

Services and Specialties

Based on its stated fields and operational units, the Ateneo Association of Communication Majors offers a range of services that align with standard PR and media agency functions. While specific service lists are not fully detailed, the organization’s capabilities likely include:

• Public relations campaign development and execution
• Event management and production services
• Multimedia content creation (video, audio, graphic design)
• Journalistic writing and news coverage
• Advertising strategy and creative development
• Radio broadcasting and podcast production via MAGIS Radio
• Media studies research and analysis
• Social media management and digital content strategy

These services are delivered by students under faculty guidance, ensuring a balance of fresh perspectives and academic rigor. The organization’s location in Quezon City, a major media and educational hub in the Philippines, provides access to industry trends and professional networks that enrich its offerings.

Who They Work With

ACOMM is best suited for clients within the Ateneo de Manila University community and local organizations in Quezon City seeking affordable, student-driven media services. This includes university departments, student organizations, and non-profit groups that require event coverage, promotional materials, or public relations support. The organization is also a good fit for partners interested in fostering young talent, as engaging ACOMM provides access to a pool of motivated communication majors eager to build their portfolios. For media enthusiasts or professionals looking to collaborate with a dynamic student-run entity, the Ateneo Association of Communication Majors offers a unique blend of academic grounding and practical output, rooted in the vibrant media landscape of the Philippines.