Auraé

Auraé is a strategic communications consultancy based in Marseille, France, founded in 2025 by a former internal communications manager from the renovation sector. The founder’s direct experience inside a building and renovation company shapes the entire approach of Auraé, which is designed for small and medium-sized business owners who are skeptical of traditional marketing but understand the value of a clear, professional image. The agency was created to fill a gap in the market: providing structured, no-nonsense communication strategy for tradespeople and construction professionals who are too busy for fluff and need practical, actionable results.

Current Focus and Philosophy

Auraé positions itself not as a traditional agency, a coach, or a content creator, but as a strategic partner for business leaders in carpentry, renovation, and building trades. The core offering is a four-week program that helps these professionals structure their communication, clarify their brand, and attract the right clients. The philosophy is grounded in realism: Auraé speaks the language of artisans and construction bosses, understanding the pressure of quotes, long workweeks, and the reality of job sites. The goal is not to apply a veneer of marketing but to build a solid, aligned communication strategy that reflects the owner’s authentic leadership style.

Services and Methodology

Auraé’s approach is delivered through a structured, four-step process completed in 30 days. The methodology is designed to be clear, jargon-free, and immediately usable. The typical services and deliverables include:

• Digital Audit: A thorough assessment of the company’s current digital presence, including website, social media, and online reputation.
• Brand Platform: Development of a foundational brand platform that defines positioning, values, personality, and key messages.
• Communication Strategy: A tailored strategy outlining the best channels, content themes, and audience targeting for the business.
• Persona Study: Research and definition of ideal customer personas to ensure messaging resonates with the right audience.
• 90-Day Action Plan: A concrete, step-by-step plan with key performance indicators and milestones for the first three months.
• Ready-to-Use Tools: Deliverables designed to be handed off directly to in-house teams or external providers, such as content calendars, messaging guides, and visual templates.

This structured program is the core of what Auraé offers, ensuring that clients leave with a clear roadmap and practical assets, not just abstract advice. The emphasis is on strategic clarity and operational simplicity, making it easy for busy professionals to implement or delegate.

Ideal Clients and Results

Auraé is specifically designed for owners and co-owners of very small to medium-sized enterprises in the carpentry, renovation, and construction sectors. It also serves internal managers or right-hand people who want to structure their company’s communication in-house. The typical client is demanding, overworked, and often skeptical about communications, but recognizes the impact of a well-positioned brand. The results Auraé delivers are tangible: a clear and differentiating image, aligned messages that attract and convert the right target audience, and strategic decisions that can be explained, handed over, and owned by the business. For any trade or construction professional in Marseille or beyond who wants to move beyond guesswork and build a communication foundation that actually works, Auraé provides a focused, time-bound, and results-driven solution.