Back to the Roots Switzerland
Back to the Roots Switzerland is a public relations agency based in Bern.
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About Back to the Roots Switzerland
Based in Bern, Switzerland, Back to the Roots Switzerland operates at the intersection of public relations, communications, and social advocacy. While many PR agencies in the Swiss capital focus on corporate communications or political lobbying for commercial clients, this organization applies its communications expertise to a deeply specific and sensitive mission: uncovering the truth about illegal intercountry adoptions from Sri Lanka to Switzerland during the 1980s. The agency’s work is rooted in the local context of Bern, a city that houses Switzerland’s federal parliament and numerous non-profit organizations, making it a strategic base for advocacy and policy influence.
What They Do
Back to the Roots Switzerland is primarily a non-profit association that uses public relations and communications as tools for social justice. Their core activity involves raising public awareness about the systemic failures in adoption procedures that occurred decades ago. Through media campaigns, public hearings, and policy research, they aim to bring these historical injustices to light. The organization also facilitates research participation and manages a DNA database to help reunite adopted individuals with their biological families in Sri Lanka. Their work spans from legal investigations into illegal adoption procedures to advocacy for legal changes in Swiss adoption law. Unlike a traditional PR agency, their communications efforts are driven by a mission to achieve recognition, reparations, and reform.
Who They Serve
The primary audience for Back to the Roots Switzerland is adopted persons from Sri Lanka living in Switzerland, as well as their biological families in Sri Lanka. The organization also serves social advocacy organizations, legal professionals, and policymakers interested in adoption reform. Their advocacy campaigns target Swiss and Sri Lankan authorities, pushing for public hearings on adoption and policy influence. Additionally, they engage with researchers and journalists covering adoption issues, providing verified information and supporting heritage search projects. Volunteers and non-profit partners working in child welfare and family reunification also benefit from their expertise in navigating complex legal and emotional landscapes.
Services and Expertise
Back to the Roots Switzerland offers a specialized set of services that combine communications, advocacy, and direct support. Their expertise is not in traditional PR for businesses but in using strategic communications to drive social change. Key areas of their work include:
- Public awareness campaigns on adoption issues
- Media relations and media reports on illegal adoption procedures
- Policy research and advocacy for legal changes
- DNA database management for reuniting families
- Support services for heritage search and family reunification
- Participation in public hearings and legal investigations
- Collaboration with social advocacy organizations
- Volunteer coordination and non-profit networking
Their work is highly specialized, focusing on the intersection of human rights, historical justice, and communications. The agency’s approach is methodical: they combine grassroots organizing with media outreach to influence policy and public opinion. Their DNA database initiative, for example, is a practical tool that also serves as a powerful communication device, demonstrating the human impact of past injustices.
Who This Agency Is a Good Fit For
Back to the Roots Switzerland is an ideal partner for non-profit organizations, advocacy groups, and legal entities working on adoption reform, human rights, or family reunification. They are particularly suited for initiatives that require a blend of public relations, policy influence, and direct support services. Journalists and researchers covering adoption scandals or historical injustices will find their expertise invaluable. The organization is also a strong ally for Sri Lankan diaspora communities in Switzerland seeking to reconnect with their roots. However, businesses or commercial clients looking for traditional PR services should look elsewhere—this agency’s focus is firmly on social advocacy and legal reform, not corporate communications.
Key facts
- Team size: 1-10 employees
- Headquarters: Bern, Canton of Bern, Switzerland
- Address: Bern Canton of Bern Switzerland
- SIC codes: 8399
Keywords & focus
Topics and areas Back to the Roots Switzerland works with.
- public relations & communications services
- social advocacy organizations
- advocacy for legal changes
- political advocacy
- family reunification
- research participation
- advocacy campaigns
- services
- dna database sri lanka
- adoption advocacy
- support services
- dna database
- legal investigations
- illegal adoption procedures
- research
- policy research
- advocacy initiatives
- public hearings on adoption
- policy influence
- public awareness
- dna testing
- child and mother reunification
- media reports
- non-profit
- volunteering
- reunion project
- research projects
- heritage search
- media campaigns on adoption issues
- legal reform
- +19 more
Technologies
Nginx, Phusion Passenger, WordPress.org, Mobile Friendly
Industries served by Back to the Roots Switzerland
Back to the Roots Switzerland works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Back to the Roots Switzerland
Common questions and answers about Back to the Roots Switzerland, their services, location, and how to work with them.
- Where is Back to the Roots Switzerland located?
- Back to the Roots Switzerland is headquartered in Bern.
- What services does Back to the Roots Switzerland offer?
- Back to the Roots Switzerland offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Back to the Roots Switzerland serve?
- Back to the Roots Switzerland serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Back to the Roots Switzerland a verified PR agency?
- Back to the Roots Switzerland is listed on Online PR. Verification status is shown on their profile.
- How can I contact Back to the Roots Switzerland?
- You can visit their website at http://www.backtotheroots.net
- How many reviews does Back to the Roots Switzerland have?
- Back to the Roots Switzerland has 0 client reviews with an average rating of 0.0 out of 5.
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