BACK UP COMUNICACIÓN & PRENSA

BACK UP COMUNICACIÓN & PRENSA is a Madrid-based public relations and communications agency that has built a strong reputation in luxury lifestyle sectors since its founding in 2009. With offices at 31 Calle de Hermosilla in the heart of Madrid, Spain, the agency specializes in providing exclusive, high-touch communications services to luxury brands in fashion, beauty, gastronomy, and lifestyle. Over more than a decade of operation, BACK UP COMUNICACIÓN & PRENSA has developed a deep understanding of how to position premium brands within the competitive Spanish and international markets.

Specialist Expertise in Luxury and Lifestyle

The agency's core strength lies in its focused expertise on luxury sectors. Unlike generalist PR firms, BACK UP COMUNICACIÓN & PRENSA concentrates its efforts on fashion, beauty, gastronomy, and lifestyle, allowing its team to develop nuanced knowledge of these industries. The agency works with both commercial brands and personal brands of high-profile individuals, offering tailored communication strategies that respect the exclusivity and prestige of each client. Their approach combines traditional media relations with modern digital tactics, ensuring clients maintain relevance across all channels. The team, composed of professionals with backgrounds in journalism, public relations, and event production, brings a wealth of experience to every campaign.

Services and Capabilities

BACK UP COMUNICACIÓN & PRENSA provides a comprehensive range of services designed to meet the needs of luxury brands. Their offerings include:

• Public relations and press office management
• Media relations and press conferences
• Influencer marketing and digital campaigns
• Content production for print and digital platforms
• Event planning and production
• Lifestyle and luxury brand positioning
• Personal branding for high-profile individuals

These services are delivered with a focus on quality over quantity, ensuring that each client receives the personalized attention necessary to succeed in the luxury market. The agency's work in influencer marketing, for example, carefully selects partners who align with a brand's values and aesthetic, avoiding the generic approach common in mass-market campaigns.

Notable Clients and Track Record

BACK UP COMUNICACIÓN & PRENSA has built an impressive client roster that includes some of the most prestigious names in luxury. Among their clients are Dom Pérignon, Ruinart, Belvedere, Hennessy, Ardbeg, and Glenmorangie—all part of the LVMH group—as well as beauty and lifestyle brands like Mimoki, Federica & Co, PATYKA, L:A BRUKET, Matarrania, and Teraí Cosmética. They also work with hospitality clients such as Aravaca Village Hotel & Market and public sector organizations like the Consejería de Turismo del Gobierno Vasco. Additionally, the agency manages personal brands for notable figures including Juan Pozuelo and Inés Sainz. This diverse yet cohesive client list demonstrates the agency's ability to serve both established luxury houses and emerging premium brands.

Who BACK UP COMUNICACIÓN & PRENSA Is Best For

This agency is an excellent fit for luxury brands in fashion, beauty, gastronomy, and lifestyle that value a personalized, high-quality approach to public relations. Companies seeking to elevate their brand image in the Spanish market, particularly in Madrid, will benefit from the agency's deep local connections and industry expertise. BACK UP COMUNICACIÓN & PRENSA is also well-suited for high-profile individuals looking to build or refine their personal brand, as well as international luxury brands aiming to establish a strong presence in Spain. The agency's focus on exclusive, differential service makes it ideal for clients who prioritize reputation and prestige over mass-market visibility.