Barbara Erskine Network

Barbara Erskine Network is a public relations and communications consulting firm based in Geneva, Switzerland, that has operated since 2000. The agency focuses primarily on communication strategy and media relations, serving a diverse range of international clients across multiple sectors. With a strong emphasis on high-level forums and global events, Barbara Erskine Network has built a reputation for connecting organizations with influential media outlets and stakeholders.

Industries and Specializations

Barbara Erskine Network works extensively within the public relations and communications sector, but its client portfolio reveals a particular focus on global health, economic forums, and sustainability initiatives. The agency has partnered with organizations such as The Women's Forum for the Economy and Society, Ambrosetti - The European House, Horasis - The Global Visions Community, BioVision, and BioMarine. Additionally, it has provided services to major philanthropic and governmental entities including the Bill & Melinda Gates Foundation, GAVI, UNICEF, and the Swiss Government. This breadth of experience indicates a strong capability in handling complex, multi-stakeholder communications for non-profits, international organizations, and public sector bodies.

Services and Capabilities

Barbara Erskine Network offers a range of services tailored to the needs of its clients, particularly in the areas of media relations and communication strategy. Based on its track record and the expertise of its founder, the agency likely provides the following:

• Media relations and press office management
• Communication strategy development for events and forums
• Crisis communication and reputation management
• Strategic messaging and narrative crafting
• Media training for executives and spokespersons
• International media outreach and relationship building
• Content creation and editorial support
• Event communication and stakeholder engagement

The agency's approach is shaped by the extensive experience of its founder, Barbara Erskine, who has over 25 years in media and press relations. Her background includes six years at the New York Times Paris Bureau working with foreign affairs columnist Flora Lewis, followed by a decade as Director of Media Operations at the World Economic Forum in Geneva. This foundation gives Barbara Erskine Network a deep understanding of how to navigate high-profile international environments and build media relationships that drive visibility.

Methodology and Approach

Barbara Erskine Network operates with a hands-on, strategic focus, emphasizing the importance of media relations as a core component of communication. The agency's work often involves supporting major forums and events, where it helps clients craft messages that resonate with global audiences. Drawing on the founder's experience as European Editor of Wired Magazine and as a contributing editor, the agency also brings a journalistic perspective to its work, ensuring that communications are both newsworthy and credible. This methodology is particularly effective for organizations seeking to influence public discourse or shape policy conversations.

Location and Reach

Headquartered in Geneva, Switzerland, at 1227 Geneva, Barbara Erskine Network benefits from its base in a city that is home to numerous international organizations, non-profits, and diplomatic missions. While the agency's operations are rooted in Geneva, it extends its reach to international forums and events worldwide. This global perspective allows Barbara Erskine Network to serve clients across different regions, leveraging its network of media contacts and its understanding of cross-cultural communication.

Barbara Erskine Network is a good fit for organizations—particularly non-profits, foundations, and government agencies—that require sophisticated communication strategies for global events and media engagement. Its focus on high-level forums and its founder's deep industry connections make it especially suitable for clients looking to amplify their impact in areas such as public health, economic development, and sustainability. The agency's long-standing presence in Geneva, Switzerland, and its track record with prominent clients position it as a reliable partner for those seeking to navigate the complexities of international public relations.