BAREFOOT RP

Founded in 2016 by Hind Chebbaki, BAREFOOT RP emerged from a clear vision: to redefine the role of a press and influencer relations agency. Based in Boucau, France, in the Nouvelle-Aquitaine region, the agency was built on the conviction that a new kind of profession was needed—one where relational intelligence, creativity, and proactive anticipation form the core of every strategy. With over 15 years of experience in public relations, Hind Chebbaki established BAREFOOT RP to serve clients in fashion, sport, and lifestyle, offering a hands-on, boutique approach that prioritizes genuine connections over transactional tactics.

Current Focus and Philosophy

BAREFOOT RP operates at the intersection of press relations and influencer marketing, with a particular emphasis on the "art de vivre" (art of living) that defines the Basque Coast region. The agency's name itself reflects a grounded, approachable ethos—"barefoot" suggesting a direct, unpretentious connection with audiences and media. While the agency is deeply rooted in Boucau, its client base spans national and international brands, including Moken Organic Eyewear, CITADIUM, Serengeti, Monsieur Simone, Atelier Maniette, Elesig, Bollé Brands, Coffee Muxu Bayonne, Guide Papier, and Yoga Baiona. This diverse portfolio demonstrates BAREFOOT RP's ability to navigate both niche lifestyle brands and established sportswear names, always with a focus on storytelling and authentic brand narratives.

Services and Expertise

BAREFOOT RP offers a comprehensive suite of public relations and communications services tailored to the specific needs of fashion, sport, and lifestyle sectors. The agency's core competencies include:

• Press relations (relations presse) and influencer relations (relations influenceurs)
• Brand content development and editorial strategy
• Event planning and coordination
• PR and e-PR coaching for brands and entrepreneurs
• Production of press kits (CP) and digital press kits (DP)
• Strategic media outreach and campaign management

These services are delivered with an emphasis on long-term relationships rather than one-off campaigns. BAREFOOT RP's approach is particularly suited to brands that value organic growth and meaningful media coverage over mass-market exposure. The agency's experience in coaching also sets it apart—offering clients the tools to build their own PR capabilities while benefiting from expert guidance.

Who Benefits from BAREFOOT RP

BAREFOOT RP is an ideal partner for brands in the fashion, sport, and lifestyle sectors that are seeking a dedicated, creative, and highly personalized PR service. The agency's location in Boucau, France, provides a unique perspective—combining a local, authentic sensibility with a national and international reach. Small to medium-sized brands looking to build or strengthen their presence in the French market will find particular value in BAREFOOT RP's hands-on approach. Similarly, established brands entering new categories or seeking to refresh their image can leverage the agency's deep network of press and influencer contacts. For any organization that values relational depth over transactional volume, BAREFOOT RP offers a compelling blend of experience, creativity, and regional authenticity.