Barrett Hastings Agency

Barrett Hastings Agency is a boutique public relations and advertising firm based in Aiken, South Carolina, United States. The agency primarily serves small to mid-sized businesses, nonprofits, and organizations looking to build or refresh their brand presence in competitive markets. Founded by veteran television journalist Jessica Crandall, the agency leverages her decade-plus experience in news and communications to offer strategic, media-savvy counsel that cuts through the noise. Whether working with a local charity, a consumer internet startup, or a service-based business, Barrett Hastings Agency positions itself as a hands-on partner focused on tangible outcomes rather than flashy promises.

How Barrett Hastings Agency Helps Clients

The agency’s core strength lies in translating complex messages into clear, compelling narratives that resonate with target audiences. Drawing on Crandall’s background in journalism, Barrett Hastings Agency understands what makes a story newsworthy and how to pitch it effectively to reporters and influencers. For clients in the consumer internet and information technology sectors, this means crafting thought leadership content that establishes credibility. For nonprofits and fundraising organizations, it means developing campaigns that inspire action and donor engagement. The agency also emphasizes networking—building relationships with local media, community leaders, and industry partners to amplify client visibility without relying solely on paid advertising.

Services and Specialties

Barrett Hastings Agency offers a integrated suite of services designed to cover the full spectrum of public relations and communications needs. While specific service packages may vary by client, the agency is well-equipped to handle the following areas based on its stated expertise and industry keywords:

• Public relations strategy and media relations
• Social media campaign development and management
• Advertising and paid media placement
• Marketing visibility and brand positioning
• Fundraising communications and donor outreach
• Content creation (press releases, blog posts, newsletters)
• Event planning and promotional networking
• Crisis communications and reputation management

The agency’s boutique size allows for a high degree of personalization. Clients work directly with Crandall and a small team, ensuring that strategies are tailored to each organization’s unique goals and budget. Barrett Hastings Agency is particularly adept at helping clients navigate the intersection of traditional media and digital channels, a skill set that is increasingly vital in today’s fragmented communications landscape.

Location and Local Roots

Based in Aiken, South Carolina, a city known for its equestrian culture and growing business community, Barrett Hastings Agency maintains a strong local presence while serving clients across the United States. Aiken’s position in the Southeast provides the agency with access to regional media markets in South Carolina, Georgia, and beyond. For clients in Aiken and surrounding areas, the agency offers the advantage of deep local knowledge—understanding the nuances of community news outlets, business networks, and consumer behaviors. At the same time, Barrett Hastings Agency’s digital capabilities mean it can effectively support remote clients in other parts of the country, particularly those in technology, consumer goods, or fundraising sectors.

Who Barrett Hastings Agency Is a Good Fit For

Barrett Hastings Agency is best suited for organizations that value direct, transparent communication and a strategic approach to public relations. Startups and small businesses in the consumer internet or information technology space will appreciate the agency’s ability to craft media pitches and social campaigns that build brand awareness on a modest budget. Nonprofits and fundraising groups will find value in the agency’s focus on storytelling and community engagement. Established companies looking to refresh their marketing or expand their digital footprint can also benefit from the agency’s integrated advertising and PR services. However, larger enterprises requiring a full-service agency with multiple departments or global reach may find Barrett Hastings Agency’s boutique scale limiting. For clients who want a dedicated, experienced communicator at the helm—rather than a large account team—this Aiken-based firm offers a compelling alternative.