BBConsulting

Based in Milan, Italy, BBConsulting is a communication consultancy that has carved out a distinctive niche since its founding in 2016. In a market where many agencies focus on creative campaigns or media relations, BBConsulting addresses a more fundamental need: measuring whether communication actually works. Operating from its headquarters at 4 Viale Piave in the heart of Milan, the firm serves clients across Italy and internationally, helping them move beyond guesswork to data-driven decisions. The consultancy's approach is particularly relevant in today's communications landscape, where budgets are scrutinized and accountability is paramount.

What BBConsulting Does

At its core, BBConsulting specializes in the measurement and evaluation of public relations and communications activities. The firm works with PR agencies, corporate marketing and communication departments, media intelligence companies, and individual professionals to structure data gathering and research that aligns communication efforts with business goals. Whether a client operates in B2B or B2C contexts, with small or large budgets, BBConsulting provides practical support for testing and measuring the effectiveness of communication programs. The consultancy's services are built around a systematic approach to data integration, effectiveness evaluation, and continuous improvement. BBConsulting assists clients in setting up health checks of existing measurement methodologies, implementing new programmes, and developing communication strategies that are anchored in real-world data.

Services and Specialties

BBConsulting offers a range of services that span the full lifecycle of communication measurement and planning. The firm is particularly known for its expertise in media intelligence, monitoring platforms, and analytical support. Below are some of the key service areas:

• Communication strategy development and marketing plans
• PR measurement and effectiveness evaluation
• Data gathering and integration across multiple sources
• Monitoring platform setup and optimization
• Workshops and bespoke training programmes in communication measurement
• Supplier selection and contractualising for PR and media intelligence services
• Tender writing and analytical support for bids
• Effectiveness testing and business goals alignment

These services are delivered either through direct consultancy with the founder or through a network of international professionals, allowing BBConsulting to scale its expertise according to client needs. The firm also creates and participates in tenders, helping clients navigate complex procurement processes in the communications field.

Who They Serve and How They Work

BBConsulting's client base is diverse, encompassing PR agencies, in-house marketing and communication departments, and media intelligence companies. The consultancy is also a resource for individual professionals who need to structure and implement research to make their communication more effective. BBConsulting works across both B2B and B2C sectors, adapting its methodologies to different budget sizes and organizational contexts. The firm's founder brings extensive experience in research methodologies and communication effectiveness, which is reflected in the practical, hands-on support provided. Whether a client is looking to develop a new communication plan from scratch, audit an existing measurement approach, or implement a new programme, BBConsulting offers a structured yet flexible framework. The consultancy is also well-suited for organizations that are undergoing changes in their communication measurement systems or need to integrate data from multiple sources for a more holistic view.

Who This Agency Is a Good Fit For

BBConsulting is an ideal partner for any organization that takes its communication seriously and wants to move beyond vanity metrics. It is particularly well-suited for PR agencies and corporate teams that need to demonstrate return on investment to stakeholders, or for media intelligence companies looking to refine their analytical offerings. The firm's focus on measurement and effectiveness makes it a strong choice for clients who are tired of subjective assessments and want objective, data-backed insights. BBConsulting is also a valuable resource for those entering tenders or seeking to improve their supplier selection processes in the communications space. With its base in Milan, Italy, the consultancy is accessible to clients across the country and beyond, offering a blend of local market understanding and international best practices in communication measurement.