BBPR

BBPR is a public relations and media relations consultancy based in San Diego, United States. Founded in 2006, the agency specializes in what it calls Targeted Lifestyle Communications—a focused approach to PR that prioritizes relevance over reach. BBPR works primarily with brands in action sports, grooming, automotive, and eco-friendly/green sectors, offering a blend of traditional media relations, social media management, and hands-on account services. The agency has since merged with Remedy PR, but its legacy and approach remain relevant for those exploring Southern California PR options.

Services and Specialties

BBPR provides a comprehensive suite of public relations and communications services designed for mid-sized to established brands. While the agency does not publish a formal list of offerings, its known capabilities include:

• Traditional media relations and press outreach
• Social media strategy and management
• Account management for internal initiatives (e.g., street teams, trade show management)
• Web development support
• Crisis communications and reputation management
• Content creation and storytelling
• Influencer and community engagement
• Event planning and execution

These services are delivered by a team of mid-to-senior level professionals, each with at least eight years of experience. BBPR emphasizes that senior staff are always the point of contact and account lead—a structure that sets it apart from larger agencies where junior team members often handle day-to-day work.

Who They Help

BBPR’s client roster includes top brands in action sports, grooming, automotive, and eco-friendly/green industries. The agency is particularly suited for companies that value targeted, results-driven communications over mass-market exposure. Its approach is rooted in the belief that being seen in the right media outlets—not necessarily the largest ones—yields better outcomes for niche or specialized brands. BBPR also works with consumer internet, information technology, and services companies, reflecting a broader capability in digital and tech PR. The agency’s language and strategies have been adopted by competitors, a fact that BBPR views as a mark of its influence in the San Diego PR community.

Approach and Philosophy

BBPR’s philosophy centers on realism and results. The agency develops programs that are both practical and measurable, avoiding the hype often associated with PR campaigns. Its Targeted Lifestyle Communications methodology tailors messaging to specific audiences, ensuring that brands connect with the people who matter most. The team’s background—many members come from big agency environments outside of San Diego—brings a mix of big-market experience and local insight. BBPR also offers flexible engagement models, including acting as account managers for internal projects that clients lack resources to handle. This could include street team management, trade show logistics, or web development. The agency’s language has been reused by competitors, which BBPR considers a sincere form of flattery, but its core value remains in its hands-on, senior-led service.

Location and Credentials

BBPR is headquartered at 948 Beryl St, San Diego, California, United States, 92109-2034. The agency’s Southern California base provides proximity to action sports, lifestyle, and technology hubs, making it a natural fit for brands in those sectors. The team’s collective experience includes work at larger agencies outside of San Diego, giving them a broad perspective on national and international PR trends. BBPR has been operating since 2006, and its merger with Remedy PR reflects a strategic evolution in the San Diego communications landscape. For companies seeking a PR partner that values relevance, senior expertise, and a no-nonsense approach, BBPR (now part of Remedy PR) remains a strong option. The agency is particularly well-suited for brands in action sports, grooming, automotive, and eco-friendly industries that need targeted, results-driven communications without the overhead of a large firm.