Be a creator

Be a creator is a Zurich, Switzerland-based public relations and communications agency that launched in 2024 with a distinct focus on the intersection of creativity and strategic communication. Operating from the heart of Zurich, the agency positions itself as a "Kreativ-Netzwerk" (creative network), bringing together a community of designers, artists, coaches, photographers, and other creative professionals. Rather than following a traditional PR agency model, Be a creator emphasizes the role of imagination and original thinking in crafting compelling narratives for brands, particularly those operating in the consumer internet, information technology, and digital services sectors.

Specialist Expertise in Creativity Coaching and Social Media

Be a creator’s core expertise lies in what it calls "Kreativitaetscoaching" (creativity coaching) applied to public relations. The agency believes that authentic communication requires tapping into genuine creative potential, not just executing standard press release tactics. This is especially relevant for clients in the consumer internet space—startups, tech platforms, and digital service providers—who need to stand out in a crowded digital landscape. By integrating coaching methodologies with PR strategy, Be a creator helps teams and individuals unlock fresh ideas for brand messaging, content creation, and audience engagement. Their approach is hands-on and collaborative, often involving workshops or co-creation sessions led by the agency’s network of creatives. This makes them a natural partner for organizations that value innovation and want their communications to reflect a unique, human-centered voice.

How Be a Creator Applies Its Services

The agency’s services are built around the premise that effective public relations is inseparable from visual and narrative creativity. Given their keyword focus on "social media" and "consumers," Be a creator likely helps clients craft integrated campaigns that blend earned media with owned and shared content. For a consumer internet brand, this could mean developing a press strategy that is amplified by eye-catching visuals from a network photographer, or a social media launch that uses storytelling techniques from a creative coach. Because they are based in Zurich, a hub for both established corporations and emerging tech ventures, Be a creator is well-positioned to serve clients who need to bridge the gap between German-speaking markets and global digital trends. Their services are not one-size-fits-all; instead, they tailor their network of specialists to each project, ensuring the right creative talent is matched to the communication challenge.

Likely Services and Specialties

• Creativity coaching and ideation workshops for communications teams
• Social media strategy and content creation (visual, video, and written)
• Brand storytelling and narrative development for consumer internet brands
• Media relations and press outreach with a creative angle
• Photography and visual asset creation for PR campaigns
• Digital reputation management for tech and information services companies
• Event conceptualization and experiential marketing (leveraging artist and designer networks)

Who They Work With Best

Be a creator is an ideal partner for companies in the consumer internet, information technology, and digital services sectors that are looking to inject more personality and originality into their communications. This includes startups scaling their brand presence, established tech firms wanting to refresh their public image, or any organization in Zurich or across Switzerland that feels its current PR strategy lacks creative spark. The agency is also a strong fit for businesses that value collaboration over traditional agency-client hierarchies—those willing to engage in coaching and co-creation processes. Because Be a creator is a young agency (founded in 2024), it is best suited for clients who appreciate a boutique, flexible approach and are comfortable working with a network of independent creatives rather than a large, structured team. In summary, Be a creator offers a fresh, creativity-first alternative for Zurich-based companies seeking public relations that feels less like corporate messaging and more like genuine, inspired communication.