Because

Based in New York, United States, Because is a public relations and communications agency that focuses on earning media for organizations committed to social change. Founded in 2015, the agency has built a reputation for working with nonprofits, advocacy campaigns, social enterprises, and cause marketers. Because offers a range of services including media relations, influencer recruitment, campaign development, social media management, and event planning.

Services and Capabilities

Because specializes in a set of services tailored to the unique needs of mission-driven organizations. The agency’s core offering is media relations, where it leverages relationships with journalists and editors to secure earned media coverage. Influencer recruitment is another key service, helping clients identify and partner with individuals who can amplify their message authentically. Because also develops and executes campaigns, from grassroots advocacy efforts to large-scale awareness initiatives. Social media management includes content creation, community engagement, and paid promotion to build online presence. Additionally, the agency plans and executes events, such as fundraisers, press conferences, and community gatherings, to generate buzz and foster connections.

Beyond these core services, Because provides copywriting and editing support, ensuring that all messaging is clear, compelling, and aligned with the client’s mission. The agency’s work often involves consumer internet, technology, and information technology sectors, but its primary focus remains on nonprofits and social enterprises. A typical engagement might include a mix of media outreach, influencer partnerships, and social media campaigns to drive awareness for a cause or campaign.

Who They Help and Their Approach

Because primarily serves nonprofits, advocacy campaigns, social enterprises, and cause marketers. These clients are often working on issues like environmental sustainability, social justice, public health, or education. The agency’s approach is hands-on and strategic, starting with a deep understanding of the client’s mission and target audience. Because then develops a customized plan that combines traditional PR tactics with digital strategies. For example, a campaign might involve pitching stories to local and national media, recruiting influencers who are passionate about the cause, and creating shareable social media content. The agency also emphasizes measurement, tracking metrics like media impressions, social engagement, and event attendance to demonstrate impact.

Because is known for its collaborative style, working closely with clients to ensure that messaging aligns with their values and goals. The team is experienced in navigating the nonprofit landscape, understanding the nuances of cause marketing, and building relationships with journalists who cover social issues. This focus on social change sets Because apart from more generalist agencies, as it brings a deep commitment to advancing causes rather than just promoting products.

Location and Credentials

Because is headquartered at 601 W 26th St, New York, New York, United States, 10001. This location places the agency in the heart of one of the world’s largest media markets, providing proximity to major news outlets, influencers, and event spaces. Since its founding in 2015, Because has grown steadily, serving a diverse range of clients across the nonprofit and social enterprise sectors. The agency’s team brings expertise in writing, editing, and public relations, with a focus on storytelling that resonates with audiences and drives action. While Because does not publicly disclose a full client list, its work spans areas like consumer internet, technology, and nonprofit organization management.

Because is a good fit for organizations that are committed to social change and need a partner who understands the unique challenges of cause-driven communications. Nonprofits, advocacy groups, social enterprises, and cause marketers will find the agency’s focus on earned media, influencer recruitment, and campaign development valuable. Because is particularly well-suited for clients in the United States who want to amplify their message through a combination of traditional PR and digital strategies, all while staying true to their mission.