Beckerman

Beckerman is a public relations and communications firm headquartered in Hackensack, United States, with additional offices in New York, Washington DC, and San Francisco. Founded in 1989, the agency provides a broad spectrum of strategic communications services tailored to industries ranging from real estate and professional services to life sciences and public affairs. Their offerings are designed to help clients navigate complex reputational challenges, amplify their brand narratives, and achieve measurable business outcomes.

Services and Specialties

Beckerman’s service portfolio is comprehensive, covering both traditional PR and modern digital marketing. Their core capabilities include media relations, crisis communications, and strategic positioning, but they also deliver specialized expertise in areas such as content creation, social media campaigns, and video production. The firm is particularly known for its work in real estate and professional services marketing, where it assists clients with brokerage firm branding, property management communications, and PropTech awareness. Additionally, Beckerman offers crisis management and public affairs support, helping organizations maintain their reputation during sensitive periods. Below is a list of key services the agency typically provides:

• Media relations and press strategy
• Crisis communications and reputation management
• Digital and social media strategy
• Content creation and brand storytelling
• Video production and multimedia content
• SEO and search-driven PR
• Event planning and execution
• Public affairs and government relations
• Brand strategy and positioning
• Email marketing and lead generation campaigns

Industries and Client Focus

Beckerman primarily serves clients in real estate, professional services, technology (particularly PropTech), architecture and design, and life sciences. Their real estate practice covers everything from residential and commercial development to property management and smart city technology awareness. For professional services firms—such as legal, accounting, and consulting practices—they offer specialized legal marketing and professional services PR. The agency also has a dedicated subsidiary, Antenna Group, which focuses on clean technology and renewable energy public relations. Notable clients have included Jersey City Medical Center, Triple Five, and Pulte Homes, reflecting the firm’s ability to work with both established corporations and emerging companies.

Approach and Philosophy

Beckerman takes a data-driven, integrated approach to communications. Rather than relying solely on press releases, the firm combines earned media with digital content, social media, and search optimization to build sustained visibility. Their crisis communications practice is built on rapid response and strategic messaging, helping clients protect their reputation in high-stakes situations. The agency emphasizes collaboration with internal teams and often acts as an extension of the client’s marketing department. This integrated methodology allows them to craft narratives that resonate across multiple channels, from traditional news outlets to social platforms and search engines.

Location and Credentials

Headquartered at 1 University Plaza Drive in Hackensack, New Jersey, United States, Beckerman maintains a strong presence in the New York metropolitan area while also serving clients nationally from offices in Washington DC and San Francisco. The firm was founded by Michael Beckerman and is currently led by CEO Keith Zakheim. With over three decades of experience, Beckerman has built a reputation for delivering results in complex, highly regulated industries. Their team includes specialists in real estate, public affairs, and crisis management, making them a practical choice for organizations that require both strategic counsel and hands-on execution.

Beckerman is a strong fit for mid-market to large companies in real estate, professional services, and technology sectors, as well as organizations facing reputational challenges or regulatory scrutiny. Their blend of traditional PR expertise with digital capabilities makes them particularly suitable for clients who need to build brand awareness while managing stakeholder relationships. Whether a firm is launching a new development, navigating a crisis, or repositioning its brand, Beckerman offers the depth and experience to support those goals.