becom!

becom! is a public relations agency based in Paris, France, that focuses exclusively on the food and beverage sector. Founded in 2008, the agency operates from 97 Boulevard Voltaire in the 11th arrondissement, positioning itself at the intersection of agriculture, food processing, retail, and foodservice. Rather than offering generalist PR services, becom! has built its entire practice around the specific communications needs of the agroalimentary industry, from farm to fork.

Specialized Services for the Food Industry

becom! provides a comprehensive range of public relations and communications services tailored to food and beverage clients. The agency's expertise covers the full spectrum of food communication, including press relations, influencer marketing, content creation, and media strategy. Key service areas include:

• Press relations for food and agriculture sectors (B2B and consumer media)
• Influencer marketing and food influencer campaign management
• Content creation including culinary photography, recipe development, and food styling
• Social media management for food brands
• Media buying strategy and planning
• Regional and national communication campaigns
• Corporate and sector-specific communication for cooperatives, distributors, and food manufacturers
• Partnership development and brand collaborations

These services are built around a deep understanding of how food products move from producers to consumers, allowing becom! to craft messages that resonate with both trade audiences and the general public.

Who They Work With

becom! serves a wide range of clients within the food ecosystem. The agency works with agricultural cooperatives, food processing companies, packaging manufacturers, retailers (including large-scale distribution), and foodservice operators (restauration hors foyer). Their client base spans from regional producers to national brands, reflecting their ability to execute both localized campaigns and large-scale national initiatives.

The agency's expertise in nutrition, food packaging, and food safety allows them to handle complex communications challenges, such as product launches, crisis management, and reputation building in a highly regulated industry. becom! also works with organizations involved in sustainable agriculture and environmental issues within the food sector, addressing the growing consumer demand for transparency and ethical sourcing.

Approach and Methodology

becom! distinguishes itself through a sector-specific approach that goes beyond standard PR tactics. The agency builds campaigns that integrate traditional press relations with modern digital strategies, including influencer partnerships and social media activation. Their team includes specialists in culinary content creation, such as recipe developers and food photographers, which allows them to produce authentic, high-quality materials that appeal to food editors and influencers alike.

The agency emphasizes a strategic approach to media relations, targeting both professional trade publications and consumer media outlets. becom! also develops regional campaigns that leverage local media and community connections, which is particularly valuable for clients with distribution networks across different parts of France. By combining national reach with local relevance, the agency helps clients maintain consistent messaging while adapting to regional nuances.

Location and Credentials

Based in Paris, France, becom! benefits from being at the center of the French food industry's media and business ecosystem. The agency's address at 97 Boulevard Voltaire places it in a dynamic district of the capital, close to many of the country's leading food companies and trade organizations. Since its founding in 2008, becom! has developed a strong network of contacts across food media, influencers, and industry stakeholders in France.

becom! is particularly well-suited for food and beverage companies seeking a specialized PR partner that understands the complexities of the French market. The agency is a strong fit for agricultural cooperatives, food manufacturers, retailers, and foodservice operators who need targeted communications support, whether for a product launch, a regional marketing initiative, or a national brand campaign. Their focused expertise makes them a valuable resource for any organization operating in the French food sector that requires more than a generalist PR approach.