becoming with suPR!

Founded over two decades ago, becoming with suPR! is a Paris-based communications consultancy that works with a diverse range of clients, from small and medium-sized enterprises (PMEs) to multinational corporations, as well as public sector bodies and collective organizations. The agency operates both in France and internationally, bringing a blend of strategic thinking and creative execution to each mandate. With a compact but highly skilled team of 15 consultants, the firm positions itself as a hands-on partner for organizations navigating the complexities of modern public relations and corporate communications.

Core Services and Specializations

becoming with suPR! offers a comprehensive suite of services that span the full spectrum of communications. Their expertise is particularly deep in corporate communication, where they help clients shape and maintain their brand narrative. The agency is equally adept at handling sensitive and B2B issues, a specialty they describe as "sensible et btob," which suggests a focus on managing complex stakeholder relationships and nuanced messaging. Their service list includes editorial content creation, visual identity development, media training, and event management. They also provide crisis communication and digital reputation management, reflecting the modern need for both proactive and reactive strategies. The team's capabilities extend to coaching, partnership development, and incentives, indicating a holistic approach that goes beyond traditional media relations. Their work in health and nutrition communication (communication sante et nutrition) points to a particular sector strength, likely serving pharmaceutical, food, and wellness brands.

Media Relations and Digital Expertise

A significant portion of becoming with suPR!'s work revolves around media relations, both written and audiovisual (rp ecrites et audiovisuelles), as well as interactive PR (rp interactives). They maintain a strong network of opinion leaders, journalists, and bloggers, which is essential for effective media outreach. The agency also provides media relations consulting and tools, helping clients optimize their press strategies. In the digital realm, they offer social media strategy, community management, influence marketing tools, and e-reputation management. Performance analytics and media monitoring tools round out their digital offering, allowing clients to measure the impact of their campaigns. This blend of traditional and digital services makes the agency suitable for organizations that require a unified communications strategy across all channels.

Location and Physical Presence

The agency is headquartered at 103 Boulevard Haussmann in the 8th arrondissement of Paris, a prestigious address in the heart of the French capital. This location is not just an office but also features a showroom, allowing clients to host events or showcase products in a central, well-connected space. In addition to its Paris base, becoming with suPR! has an antenna in Lyon, providing a physical foothold in France's second-largest business hub. This dual presence enables the agency to serve clients across the country while maintaining a strong connection to the Parisian media and business ecosystem. The agency is also actively involved in several professional associations, including IPC, ACAM, APCIG, APV, AJT, AJE, and AJMED, underscoring its commitment to industry standards and networking.

Who This Agency Is For

becoming with suPR! is a good fit for organizations that need a mid-sized, agile agency with deep expertise in both corporate and digital communications. Startups looking to build their brand reputation, multinationals requiring crisis management support, or public sector bodies needing to navigate complex stakeholder landscapes will all find value here. The agency's specific experience in health and nutrition, as well as its ability to handle sensitive B2B topics, makes it particularly suited for companies in regulated industries or those dealing with high-stakes public perception. For any business or institution seeking a reliable communications partner with a strong network, a long track record, and a central Paris location, becoming with suPR! offers a proven, results-oriented approach.