BeDigital_Event

BeDigital_Event is a public relations and communications agency based in Genoa, Italy, that focuses on the intersection of digital transformation, business innovation, and large-scale community events. Founded in 2022, the agency organizes the largest annual event in Liguria dedicated to enterprise digitalization—the #BeDigital event. While the agency itself is young, its flagship event has quickly become a key gathering for startups, established enterprises, management consultants, and innovators in sectors such as transportation & logistics, tourism, financial services, and technology. BeDigital_Event serves a diverse audience that includes corporate leaders, technology vendors, and public sector organizations looking to explore practical strategies for digital adoption, sustainability, and operational efficiency.

How BeDigital_Event Helps Businesses Navigate Digital Change

BeDigital_Event positions itself as a platform rather than a traditional PR agency. Its core offering revolves around organizing the #BeDigital event in Genoa, which brings together speakers, exhibitors, and attendees to discuss topics like industry 4.0, cybersecurity, user experience, and ESG (environmental, social, and governance) principles. The agency helps companies gain visibility among a targeted audience of decision-makers and innovators. Through the event, BeDigital_Event facilitates networking, knowledge sharing, and business development opportunities. For organizations involved in digital transformation, smart working, or sustainable business models, participating in or sponsoring the event can provide a direct channel to showcase their solutions. The agency also supports companies in crafting their narrative around digital innovation, helping them communicate effectively with stakeholders in the Italian market and beyond.

Services and Specialties Offered by BeDigital_Event

While BeDigital_Event primarily functions as an event organizer and communications hub, its services extend to helping partners and sponsors maximize their participation. Based on the agency’s focus areas and keywords, the following are likely capabilities:

• Event organization and management for digital transformation conferences
• Public relations and media outreach for technology and innovation topics
• Content creation and storytelling around digital strategy, ESG, and sustainability
• Sponsorship and exhibition packages for companies in ERP, CRM, web development, and app development
• Networking facilitation between startups, enterprises, and management consultants
• Digital marketing and social media management to promote event participation
• Workshops and panel discussions on cybersecurity, data visualization, and ecommerce
• Advisory support for companies exploring digital tools and innovative business models

Location and Market Focus: Genoa, Italy

BeDigital_Event is headquartered in Genoa, in the Liguria region of Italy, and its primary event takes place in this historic port city. The choice of Genoa is strategic: the city is a major hub for transportation and logistics, as well as a growing center for tourism and digital innovation. By hosting the event on the Costa Toscana cruise ship, BeDigital_Event leverages a unique venue that underscores its connection to mobility and travel. The agency’s focus on “digitalizzazione e innovazione nella mobilità di merci e nel turismo” (digitalization and innovation in goods mobility and tourism) reflects the local economic priorities. For businesses operating in northern Italy or looking to expand into the Italian market, engaging with BeDigital_Event offers a direct line to regional stakeholders in industry, technology, and public policy. The agency’s work also aligns with broader European trends in smart working, sustainable enterprise, and digital tools for business.

BeDigital_Event is a good fit for startups, scale-ups, and corporate teams that want to build credibility in the Italian digital transformation space without relying on traditional advertising. The agency’s event-centric model works well for companies that have a story to tell about innovation, sustainability, or technology adoption. It is also suitable for management consultants and IT service providers seeking to connect with potential clients in transportation, logistics, and tourism. However, organizations looking for ongoing, day-to-day PR support or crisis communications may find the agency’s focus too narrow. For those who value high-impact, in-person engagement and thought leadership around digitalization, BeDigital_Event provides a focused platform in Genoa, Italy, that can amplify their message to a receptive audience.