BeDivino

BeDivino is a public relations and communications agency based in Verona, Italy, that focuses specifically on the wine, food, and enotourism sectors. The agency operates at the intersection of marketing, event organization, and graphic design, helping Italian producers in the enogastronomic space strengthen their brand identities and reach wider audiences. While BeDivino works primarily within the broader communications industry, its niche focus on wine and food promotion sets it apart as a specialized partner for businesses rooted in Italian culinary traditions.

Services and Specialties

BeDivino offers a range of services tailored to the unique needs of wineries, food producers, and tourism operators in Italy. The agency’s three core pillars are marketing, events, and design, which work together to create cohesive campaigns that highlight the cultural and historical value of Italian products. Based on the agency’s keywords and stated focus, typical services include:

• Graphic design for branding, labels, and promotional materials
• Event organization for wine tastings, food festivals, and trade shows
• Community management and social media strategy for enogastronomic brands
• Marketing strategy development, including digital and content marketing
• Public relations and communications services to build media relationships
• Wine tourism promotion and itinerary planning

These services are designed to help small and medium-sized producers in the Verona region and beyond tell their stories effectively. BeDivino’s team—composed of Theresa, Sharal, and Alessandra—brings together diverse professional backgrounds, allowing the agency to offer integrated solutions that cover everything from visual identity to live events.

Methodology and Approach

BeDivino operates on the belief that centuries-old traditions, such as Italian winemaking, only need a good marketing idea to thrive in modern markets. The agency’s approach is grounded in a deep respect for the authenticity of Italian products, particularly wine, and aims to strengthen the value of Made in Italy through strategic communication. Rather than applying generic PR tactics, BeDivino tailors its campaigns to the specific heritage and story of each client, using graphic design and event organization as tools to create memorable experiences. The agency also emphasizes community building, helping brands connect with local and international audiences through digital platforms and in-person gatherings. This method is especially effective for clients in Verona, a city known for its rich viticultural history, where BeDivino can draw on local networks and expertise.

Location and Market Focus

Based in Verona, in the Veneto region of Italy, BeDivino is well-positioned to serve clients in one of the country’s most important wine-producing areas. Verona is home to renowned wine regions such as Valpolicella, Soave, and Bardolino, making it a natural hub for enotourism and food promotion. BeDivino leverages this geographic advantage to offer hands-on support for local producers, while also working with clients from other parts of Italy. The agency’s location allows it to organize events and tastings that showcase the best of Italian enogastronomy, often in collaboration with local communities and tourism boards. For businesses looking to expand their reach beyond Italy, BeDivino’s communications services can help craft messages that resonate with global audiences, while staying true to the roots of the product.

BeDivino is a good fit for small to medium-sized wineries, food artisans, and enotourism operators in Italy who need a dedicated partner to elevate their brand through targeted PR, events, and design. The agency’s focus on authenticity and tradition makes it particularly suitable for clients who want to maintain a strong connection to their heritage while adapting to modern marketing demands. With a team of passionate professionals and a clear specialization, BeDivino serves as a practical choice for those in the Verona area and beyond who seek to tell their story through wine and food.