Big Bite

Big Bite is a narrative strategy studio based in New York, United States, that helps civil society organizations and funders design communications grounded in values and shared belief. Founded in 2011, the firm focuses on making sense of the narratives shaping a given field and crafting messages that resonate, endure, and hold up in complex environments. Rather than treating communications as a tactical afterthought, Big Bite approaches it as a strategic discipline rooted in audience understanding, behavioral science, and careful message framing.

Services and Specialties

Big Bite offers a focused set of services built around narrative strategy and communications calibration. Their work spans audience research, message framing, training and capacity building, campaigning, and the application of behavioral science to communications. The firm describes its approach as "hopebased comms" and "narrative comms," emphasizing the role of shared values in shaping public meaning. Typical engagements include narrative positioning, communications audits, workshops, and strategic support for moments when clarity matters and language carries real weight. Below is a summary of their likely service offerings:

• Narrative strategy and positioning
• Audience research and ethnographic interviews
• Message framing and testing
• Communications training and capacity building
• Campaign strategy and development
• Behavioral science integration for communications
• Strategic support for complex organizational communications

Who They Help

Big Bite primarily works with civil society organizations and philanthropic funders. These clients often operate in environments where public narratives are contested, fast-moving, or deeply entrenched. Whether amplifying an emerging narrative, aligning work with cultural shifts, or mobilizing support, the firm brings deep expertise in narrative strategy, development communications, framing, and stakeholder research. The team at Big Bite understands that for nonprofits and foundations, communications is not just about visibility—it is about shaping the conditions for change. They help clients move beyond messaging to build narrative power that can shape the future.

Approach and Philosophy

At the core of Big Bite's approach is the idea that effective communications start with understanding how values and shared belief create public meaning. The firm uses audience research—from ethnographic interviews to message testing—to inform strategy. They design communications that connect purpose to public understanding, aiming for messages that stand the test of time rather than fleeting attention. Big Bite also emphasizes "communications calibration," meaning they help teams adjust their language and framing to be clear, credible, and appropriate for the context. This analytical, research-driven approach sets them apart from agencies that rely on intuition alone. Based in New York, United States, Big Bite serves clients across the country and internationally, bringing a global perspective to narrative work.

Who Big Bite Is a Good Fit For

Big Bite is best suited for civil society organizations and funders that need to navigate complexity through narrative strategy. This includes nonprofits working on social justice, public health, climate, or human rights issues, as well as foundations looking to align their communications across multiple grantees or initiatives. The firm is a strong match for teams that value research, behavioral science, and careful framing over quick-turnaround press releases. If your organization needs to amplify an emerging narrative, align your work with cultural shifts, or mobilize support in a way that resonates across audiences, Big Bite offers the strategic depth to help you get there.