Big O PR

Big O PR is a public relations consultancy that focuses on technology companies, particularly those building developer tools and infrastructure software. Based in Los Angeles, United States, the firm was founded in 2021 and brings a specialized background to the PR space. The team includes former software engineers, CNCF ambassadors, and tech PR executives, giving them a technical lens that many generalist agencies lack. Big O PR positions itself as a partner for software companies looking to build their brand in the United States market, with a strong emphasis on the developer ecosystem.

Services and Specialties

As a tech-focused PR consultancy, Big O PR offers a range of services tailored to the needs of software and developer tools companies. While the agency does not list every service publicly, its expertise and industry focus suggest the following core offerings:

• Media relations and press outreach for developer and infrastructure publications
• Thought leadership positioning for technical founders and engineering teams
• Content strategy and byline article placement in tech and business media
• Product launch communications and event announcements
• Executive visibility and speaker placement at industry conferences
• Analyst relations and influencer engagement within the cloud native and DevOps communities
• Brand storytelling for open-source projects and community-driven companies

Big O PR’s team composition suggests they are particularly adept at translating complex technical narratives into compelling stories for both technical and business audiences. Their background in software engineering helps them communicate effectively with journalists and analysts who cover infrastructure, cloud computing, and developer platforms.

Target Clients and Industry Focus

The agency specializes in working with startups that are building developer and infrastructure tools. This includes companies in areas such as cloud native technologies, containerization, DevOps, platform engineering, and data infrastructure. Big O PR has a track record of supporting notable companies in this space, including Airbyte, Traefik Labs, RedPanda, Cloud Foundry, Loft Labs, and Mirantis. These clients span open-source projects, commercial open-source software companies, and enterprise infrastructure providers. The agency’s understanding of the developer community and technical buyer personas makes it a natural fit for companies that sell to engineers and DevOps teams. Big O PR’s approach is rooted in the belief that effective PR for tech companies requires deep domain knowledge, not just media relations skills.

Location and Credentials

Big O PR is headquartered at 3333 Wilshire Boulevard in Los Angeles, California, United States. Operating from Los Angeles gives the agency access to a diverse media and tech ecosystem, while also allowing it to serve clients across the United States and globally. The firm’s location in a major media market supports its ability to build relationships with national and trade press. The agency’s credentials are reinforced by its team’s involvement in the open-source community, including CNCF (Cloud Native Computing Foundation) ambassadorship. This community engagement provides Big O PR with insights into the latest trends in cloud native development and infrastructure, which benefits its clients. Since its founding in 2021, the agency has focused on a niche but growing segment of the PR industry—technology PR for developer-focused companies.

Who Big O PR Is a Good Fit For

Big O PR is best suited for software startups and scale-ups that are building developer tools, infrastructure software, or open-source projects. Companies that need a PR partner with technical credibility and a network in the cloud native and DevOps communities will find value here. The agency is also appropriate for established tech firms looking to refresh their brand narrative or expand their presence in the US market. Because of its specialized focus, Big O PR may not be the right choice for companies outside of technology or for those seeking general consumer PR. However, for organizations that want a PR team that understands code, conferences, and community-driven growth, Big O PR offers a focused and experienced alternative to larger, less specialized agencies.