Big Swing Communications
Big Swing Communications is a public relations agency based in Reading (founded 2007).
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About Big Swing Communications
Big Swing Communications provides public relations and communications services primarily for technology companies, from early-stage startups to established B2B and B2C firms. Founded in 2007, the agency operates out of Reading, United States, and focuses on helping tech clients build visibility, credibility, and market presence through targeted media outreach and integrated marketing campaigns. The agency is led by principal Michelle Goodall Faulkner, who brings over 20 years of experience working on both the client and agency sides of the industry.
Strategic Counsel with Hands-On Execution
Big Swing Communications distinguishes itself by combining high-level strategic counsel with direct, hands-on execution. Rather than simply advising clients, the agency’s team actively manages media relations, content creation, and campaign implementation. This approach is particularly valuable for technology companies that need both a clear communications roadmap and the tactical support to execute it. The agency’s work often involves developing compelling messaging frameworks, building targeted media lists, and pitching stories to relevant tech and business journalists. By maintaining close involvement throughout the process, Big Swing helps ensure that strategies translate into tangible results, such as press coverage, thought leadership placements, and increased brand awareness.
Core Services and Capabilities
Big Swing Communications offers a range of services tailored to the needs of technology clients. These services are designed to support every stage of the communications lifecycle, from initial strategy development to ongoing media engagement and content production. Based on the agency’s focus areas and industry keywords, typical offerings include:
- B2B and B2C technology public relations
- Media outreach and press strategy for startups and scale-ups
- Content marketing, including press release writing and case study development
- Media list building and targeted story pitching
- High-impact integrated marketing campaigns
- Strategic counsel on messaging, positioning, and brand narrative
- Digital media and social media engagement
- Thought leadership and executive visibility programs
These capabilities allow Big Swing to support clients across a variety of tech sectors, including software, hardware, cybersecurity, and enterprise technology. The agency’s emphasis on media relations and content creation helps tech companies communicate complex ideas in ways that resonate with journalists, analysts, and target audiences.
Location and Market Focus
Based at 46 Audubon Road in Reading, Massachusetts, Big Swing Communications serves clients primarily in the Greater Boston area and across the United States. Reading’s proximity to Boston’s vibrant tech and startup ecosystem gives the agency access to a rich network of journalists, investors, and industry influencers. This location also allows Big Swing to stay closely connected to emerging trends and innovations in the technology space, which informs the agency’s media strategies and campaign development. While the agency’s work is largely U.S.-focused, its experience with both B2B and B2C clients means it can adapt its approach to different market segments and audience types.
Big Swing Communications is a good fit for technology companies that need more than just a press release or a media list. The agency works best with clients who are ready to develop a clear narrative and invest in sustained media engagement. Startups seeking their first round of press coverage, as well as established tech firms looking to refresh their messaging or enter new markets, will find value in Big Swing’s combination of strategic thinking and practical execution. The agency’s hands-on style makes it particularly suitable for companies that want a partner who will actively manage their communications program rather than simply provide occasional advice.
Key facts
- Team size: 1-10 employees
- Headquarters: 46 Audubon Rd, Reading, Massachusetts, United States, 01867
- Address: 46 Audubon Rd , Reading Massachusetts United States 1867
- SIC codes: 7389
Keywords & focus
Topics and areas Big Swing Communications works with.
- b2b hightech marketing & pr
- public relations & communications services
- content marketing
- high-impact campaigns
- technology
- media outreach for startups
- public relations
- integrated marketing
- b2c
- services
- industry expertise
- tech media relations
- media list building
- press coverage
- technology marketing
- b2b technology pr
- tech startups
- story pitching
- pr programs
- content creation
- press release writing
- media engagement
- public relations and communications
- strategic counsel
- media outreach
- press strategy for tech
- tech pr
- case studies
- digital media
- media coverage
- +30 more
Technologies
Gmail, Google Apps, Amazon AWS, Slack, Mobile Friendly, IoT, Android, Lattice, Remote, Deel, Circle, AI
Industries served by Big Swing Communications
Big Swing Communications works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Reading
If you are looking for alternatives or more options in Reading, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Big Swing Communications
Common questions and answers about Big Swing Communications, their services, location, and how to work with them.
- Where is Big Swing Communications located?
- Big Swing Communications is headquartered in Reading.
- What services does Big Swing Communications offer?
- Big Swing Communications offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Big Swing Communications serve?
- Big Swing Communications serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Big Swing Communications a verified PR agency?
- Big Swing Communications is listed on Online PR. Verification status is shown on their profile.
- How can I contact Big Swing Communications?
- You can visit their website at http://www.big-swing.com
- How many reviews does Big Swing Communications have?
- Big Swing Communications has 0 client reviews with an average rating of 0.0 out of 5.
- When was Big Swing Communications founded?
- Big Swing Communications was founded in 2007.
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