Bilbao Group

Bilbao Group is a public relations and communications agency based in Beccar, Argentina, that focuses on helping brands build authentic connections with their audiences. Founded in 2016, the agency operates at the intersection of consumer internet, information technology and services, and consumer goods. While its core expertise lies in public relations and communications, Bilbao Group has developed a distinct approach that blends traditional PR with influencer marketing, event production, and brand activations. The agency serves a diverse portfolio of clients across industries including beauty, beverages, fashion, automotive, and technology.

Services and Specialties

Bilbao Group offers a comprehensive suite of services designed to bridge the gap between brands and their target consumers. The agency’s work is rooted in creating memorable experiences that drive engagement and build community. Key service areas include:

• Public relations and media relations, including daily contact with key editors, journalists, and media executives
• Influencer marketing, including strategy development and the assembly of tiered influencer squads (TIERS) tailored to specific campaigns
• Creative brand activations, from concept development to execution of memorable in-person or digital actions
• Full event production, covering all aspects of planning, logistics, and on-site management
• Social media management and content creation to support brand presence across digital platforms
• Strategic communications consulting to align messaging and outreach with business goals

These services are delivered with a focus on results that are both creative and measurable, ensuring that each campaign not only captures attention but also delivers tangible outcomes for the client.

Methodology and Approach

Bilbao Group operates under a three-phase methodology that guides every client engagement. The first phase, Kickoff, involves listening to the client’s needs, understanding their brand and audience, and developing a clear roadmap with defined objectives. The second phase, Delivery, is where the agency executes with creativity, innovation, and precision, bringing the strategy to life through events, activations, media outreach, and influencer collaborations. The final phase, Follow up, focuses on measurement, analysis, and optimization—ensuring that every action is evaluated and refined to maximize impact. This structured yet flexible approach allows Bilbao Group to adapt to the unique demands of each client while maintaining a consistent focus on results.

Location and Market Presence

Based in Beccar, a suburb of Buenos Aires in the Buenos Aires Province, Argentina, Bilbao Group is well-positioned to serve both local and international brands looking to connect with Argentine consumers. The agency’s headquarters at 2850 Avenida Sucre places it within the Greater Buenos Aires area, a hub of commercial and cultural activity. From this base, Bilbao Group has built a strong network of media contacts, influencers, and production partners, enabling it to execute campaigns that resonate across the region. The agency’s client roster includes well-known global names such as Corona, Stella Artois, Asics, Land Rover, TCL, FILA, Lollapalooza, and Volvo, as well as beauty and fashion brands like Authentic Beauty Concept, Schwarzkopf Professional, David Beckham Fragrances, Coty, Sally Hansen, Rimmel London, and Max Factor.

Bilbao Group is an ideal partner for brands in the consumer internet, technology, and consumer goods sectors that are seeking a hands-on, relationship-driven approach to PR and communications. The agency is particularly well-suited for companies that value creative event production, influencer partnerships, and media relations as core components of their marketing strategy. Whether launching a new product, building brand awareness, or strengthening community ties, Bilbao Group offers the expertise and local market knowledge to help brands achieve their goals in Argentina and beyond.