Boots on

Based in Copenhagen, Denmark, Boots on is an independent communications advisory founded in 2022. The agency operates in a market where Danish companies increasingly face scrutiny around sustainability, corporate governance, and high-stakes media narratives. In this environment, Boots on has positioned itself as a focused consultancy for organizations that need experienced, hands-on support in sensitive and high-visibility situations. The agency’s founder brings nearly two decades of experience from senior in-house roles, including Head of Communications and ESG at McDonald's Denmark and strategic partnerships with brands like Sunset Boulevard, giving the firm a practical, battle-tested perspective on communication challenges.

What Boots on Does

Boots on specializes in media relations, strategic communication, and executive advisory, particularly when the stakes are high. The agency helps companies navigate everything from proactive positioning to crisis readiness, with a strong emphasis on ESG communication, public affairs, and counter-narrative management. Rather than offering a broad menu of generic services, Boots on tailors its support to the specific pressures and opportunities facing each client. This includes preparing Q&As, drafting press releases and opinion pieces, conducting media training, and developing crisis communication plans. The agency’s approach is deeply practical, drawing on real-world experience in handling media pressure and sensitive messaging across organizational levels.

Services and Specialties

While Boots on does not publish a fixed service list, its expertise and client work suggest a clear set of capabilities. These are likely services the agency offers:

• Media relations and press office support
• Strategic communication planning and execution
• ESG communication and sustainability messaging
• Crisis communication and readiness preparation
• Executive advisory and spokesperson coaching
• Media training for executives and teams
• Drafting of press releases, opinion pieces, and Q&As
• Public affairs and stakeholder engagement
• Counter-narrative management and reputation defense

Who Boots on Serves

Boots on works primarily with companies and organizations that face complex communication challenges, often in high-visibility sectors. The agency’s founder has direct experience in the quick-service restaurant industry and with large corporate structures, but the consultancy’s skills are transferable across industries where reputation, regulation, and media attention intersect. Typical clients may include companies undergoing ESG reporting, handling a reputational crisis, or needing to strengthen their media presence. Boots on is particularly well-suited for executives, spokespersons, and key stakeholders who require discreet, senior-level advice and hands-on execution in sensitive situations. The agency’s ability to navigate across organizational levels and company systems makes it a practical partner for both proactive communication and reactive crisis management.

Boots on is a strong fit for organizations that need an experienced, independent advisor who can step into high-pressure situations with confidence and clarity. Based in Copenhagen, Denmark, the agency is ideal for companies looking for a focused, no-nonsense approach to media and strategic communication, especially when the stakes are high and the messaging must be precise. Whether it’s preparing for a major announcement, managing a sensitive issue, or building long-term communication resilience, Boots on offers the kind of seasoned counsel that comes from years of frontline experience.