bro
bro is a public relations agency based in Copenhagen (founded 1999).
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About bro
Copenhagen is home to a sophisticated communications landscape, where agencies often blend strategic counsel with deep behavioral science. Among them is bro, a Danish firm founded in 1999 that has built a reputation for integrating communication, organizational development, and behavioral design. Based at 34C Esplanaden in the capital, bro operates with around 113 employees and generates approximately $69.9 million in revenue. The agency focuses on motivating individuals to act on their intentions, crafting strategies that promote desired behaviors rather than simply broadcasting messages.
What bro does: A people-centered approach
bro's core philosophy is that effective communication must engage with the complexities of human behavior. Rather than relying solely on traditional PR tactics, the agency combines organizational consulting, communication services, and behavioral design to facilitate meaningful change. Their work spans forandringskommunikation (change communication), content marketing, and campaign development, all underpinned by psychological insights. A distinctive element is their use of nudging and adfaerdsdesign (behavioral design), which draws from behavioral economics to subtly guide decision-making. This approach helps clients move beyond awareness to actual behavior change, whether in internal culture shifts or external audience engagement.
Services and specialties
Given their focus on behavioral science and organizational development, bro offers a range of services tailored to complex communication challenges. While the agency does not publicly list every offering, their expertise suggests the following capabilities:
- Change communication and forandringsledelse (change management)
- Behavioral research and analytics to uncover audience insights
- Behavioral culture change programs for organizations
- Strategic communication planning and copywriting
- Content marketing and campaign development
- Leadership development and teamudvikling (team development)
- Nudging and behavioral design projects
- Testing and evaluation of communication effectiveness
- Organizational development consulting
- Behavioral performance and behavioral programs
Who they serve and their expertise
bro works with organizations seeking to improve both internal and external communication. Their clients likely include companies in Denmark and across Europe that face challenges in employee engagement, customer behavior, or organizational transformation. The agency's expertise in adfaerdsokonomi (behavioral economics) and behavioral leadership makes them particularly suited for businesses navigating change, such as mergers, digital transformation, or cultural shifts. Helle Bro, the founder and leader, brings a strong background in organizational consulting and communication, which informs the agency's people-centered methodology. This blend of psychological insights and strategic communications is rare in the Danish market, positioning bro as a specialist in bridging the gap between intention and action.
bro is a good fit for organizations that want to move beyond surface-level PR and into deeper behavioral change. Companies dealing with low employee engagement, resistance to change, or ineffective customer campaigns will find value in their evidence-based approach. The agency's focus on testing, insights, and behavioral analytics ensures that strategies are grounded in real data rather than assumptions. For firms in Copenhagen and beyond that prioritize long-term behavior change over short-term metrics, bro offers a thoughtful, research-driven alternative to traditional communications agencies.
Key facts
- Team size: 201-500 employees
- Headquarters: 34C Esplanaden, Copenhagen, Capital Region of Denmark, Denmark, 1263
- Address: 34C Esplanaden , Copenhagen Capital Region of Denmark Denmark 1263
- Annual revenue: 44400000
- SIC codes: 8742
Keywords & focus
Topics and areas bro works with.
- forandringskommunikation
- uddannelse
- adfaerd
- copywriting
- kampagner
- content marketing
- teamudvikling
- kommunikation
- nudging
- lederudvikling
- adfaerdsokonomi
- adfaerdsdesign
- test
- indsigter
- strategi
- organisationsudvikling
- forandringsledelse
- public relations & communications services
- psychological insights
- behavioral insights in marketing
- management consulting services
- behavioral research
- behavioral culture change
- behavioral analytics
- behavioral projects
- behavioral culture
- behavioral leadership
- behavioral change management
- behavioral performance
- behavioral programs
- +135 more
Technologies
Sendgrid, Outlook, MailChimp SPF, Microsoft Office 365, DigitalOcean, Google Maps (Non Paid Users), Google Analytics, Facebook Custom Audiences, Nginx, Linkedin Marketing Solutions, Mobile Friendly, Google Maps, Hotjar, Google Tag Manager, Facebook Login (Connect), Facebook Widget
Industries served by bro
bro works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Copenhagen
If you are looking for alternatives or more options in Copenhagen, here are other public relations agencies in the same city you can compare.
Frequently asked questions about bro
Common questions and answers about bro, their services, location, and how to work with them.
- Where is bro located?
- bro is headquartered in Copenhagen.
- What services does bro offer?
- bro offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does bro serve?
- bro serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is bro a verified PR agency?
- bro is listed on Online PR. Verification status is shown on their profile.
- How can I contact bro?
- You can visit their website at http://www.wearebro.dk
- How many reviews does bro have?
- bro has 0 client reviews with an average rating of 0.0 out of 5.
- When was bro founded?
- bro was founded in 1999.
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