Brújula Comunicaciones Estratégicas
Brújula Comunicaciones Estratégicas is a public relations agency based in Bogota (founded 2004).
This profile is unclaimed. Register as an agency to claim it.
About Brújula Comunicaciones Estratégicas
Brújula Comunicaciones Estratégicas, based in Bogota, Colombia, has built a reputation over nearly two decades as a strategic communications agency that blends corporate rigor with political sensibility. Founded in 2004, the firm of 22 professionals operates at the intersection of reputation management, crisis communication, and electoral campaigning—a combination that is less common among agencies focused solely on public relations or marketing. The agency’s name, which translates to “compass,” reflects its core approach: helping clients navigate complex communication landscapes with clear direction and measurable outcomes.
Specialist Expertise in Political and Corporate Communication
What sets Brújula Comunicaciones Estratégicas apart is its dual expertise in corporate communications and political campaigning. The agency has developed a strong practice in comunicación política and campañas electorales, advising candidates and political organizations on message development, media relations, and public opinion analysis. This political background informs its work with private-sector clients, where the same strategic thinking is applied to corporate reputation, crisis management, and stakeholder engagement. The agency’s ability to handle high-stakes, confidential situations—such as gestión de crisis confidencial—is a direct outcome of this experience. Brújula Comunicaciones Estratégicas also invests in investigación de opinión pública and análisis de opinión pública, providing clients with data-driven insights that guide their communication strategies.
How They Apply Their Approach
The agency applies its strategic framework through a comprehensive set of services designed to cover the full communication lifecycle. For clients facing reputational threats, Brújula Comunicaciones Estratégicas offers comunicación en crisis and gestión de crisis confidencial, supported by monitorización de medios and monitoreo digital to track coverage and sentiment in real time. For organizations looking to build or refresh their identity, the agency provides creación de marca and estrategia de marca, alongside comunicación gráfica y audiovisual to ensure visual consistency. Digital presence is handled through gestion web y redes sociales and ecosistemas digitales, while relacionamiento con medios and relaciones con periodistas ensure earned media coverage. The agency also conducts medición de impacto and análisis de opinión pública to evaluate campaign effectiveness. A notable service is preparación de voceros, where the team trains executives and public figures to communicate effectively under pressure.
Core Services
- Public relations and media relations (relaciones con medios, relacionamiento con medios)
- Crisis communication and confidential crisis management (comunicación en crisis, gestión de crisis confidencial)
- Political communication and electoral campaign strategies (comunicación política, campañas electorales)
- Brand creation and brand strategy (creación de marca, estrategia de marca)
- Digital marketing and social media management (marketing digital, gestion web y redes sociales, ecosistemas digitales)
- Graphic and audiovisual communication (comunicación gráfica y audiovisual)
- Media monitoring and digital monitoring (monitorización de medios, monitoreo digital)
- Public opinion research and impact measurement (investigación de opinión pública, medición de impacto)
- Spokesperson training (preparación de voceros)
- Event organization (organización de eventos)
- Strategic planning and consulting (planeación estratégica, consulting)
- Corporate communication (comunicación corporativa)
Who They Work With
Brújula Comunicaciones Estratégicas is a good fit for private companies in Colombia that require sophisticated communication strategies grounded in real-world political and corporate experience. The agency is particularly well-suited for organizations facing reputational challenges, such as those in regulated industries, family-owned businesses, or companies undergoing leadership transitions. Its political campaign expertise also makes it a natural partner for candidates, parties, and advocacy groups operating in Colombia’s dynamic electoral environment. Because the agency combines traditional public relations with digital monitoring, opinion analysis, and crisis management, it can serve clients who need both proactive brand building and reactive damage control. For any organization seeking a strategic partner in Bogota with a track record of navigating complex public conversations, Brújula Comunicaciones Estratégicas offers a focused, data-informed, and discreet approach to communications.
Key facts
- Team size: 11-50 employees
- Headquarters: 40 Calle 39A 20, Bogota, Bogota, Colombia, 111311
- Address: 40 Calle 39A 20 , Bogota Bogota Colombia 111311
- SIC codes: 7311
Keywords & focus
Topics and areas Brújula Comunicaciones Estratégicas works with.
- organizacion de eventos
- comunicacion grafica y audiovisual
- planeacion estretegica
- gestion web y redes sociales
- preparacion de voceros
- comunicacion en crisis
- comunicacion corporativa
- comunicacion politica
- relacionamiento con medios
- comunicacion estretegica
- public relations & communications services
- marketing digital
- campañas electorales
- medición de impacto
- comunicación en temas sociales
- relaciones con medios
- monitorización de medios
- consulting
- comunicación en campañas electorales
- comunicación política
- services
- relaciones con periodistas
- gestión de crisis confidencial
- creación de marca
- monitoreo digital
- comunicación corporativa
- ecosistemas digitales
- estrategia de marca
- análisis de opinión pública
- digital marketing
- +41 more
Technologies
Route 53, Gmail, Google Apps, Amazon AWS, Gusto
Industries served by Brújula Comunicaciones Estratégicas
Brújula Comunicaciones Estratégicas works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Bogota
If you are looking for alternatives or more options in Bogota, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Brújula Comunicaciones Estratégicas
Common questions and answers about Brújula Comunicaciones Estratégicas, their services, location, and how to work with them.
- Where is Brújula Comunicaciones Estratégicas located?
- Brújula Comunicaciones Estratégicas is headquartered in Bogota.
- What services does Brújula Comunicaciones Estratégicas offer?
- Brújula Comunicaciones Estratégicas offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Brújula Comunicaciones Estratégicas serve?
- Brújula Comunicaciones Estratégicas serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Brújula Comunicaciones Estratégicas a verified PR agency?
- Brújula Comunicaciones Estratégicas is listed on Online PR. Verification status is shown on their profile.
- How can I contact Brújula Comunicaciones Estratégicas?
- You can visit their website at http://www.brujula.com.co
- How many reviews does Brújula Comunicaciones Estratégicas have?
- Brújula Comunicaciones Estratégicas has 0 client reviews with an average rating of 0.0 out of 5.
- When was Brújula Comunicaciones Estratégicas founded?
- Brújula Comunicaciones Estratégicas was founded in 2004.
Share your experience
Be the first to leave a review for Brújula Comunicaciones Estratégicas.
Are you Brújula Comunicaciones Estratégicas?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for Brújula Comunicaciones Estratégicas? Visit their website to contact them directly.