Búho Comunicaciones

Based in Lima, Peru, Búho Comunicaciones has been operating since 2010, carving out a distinct space in the country's public relations landscape. Located at 109 Calle Mariano de los Santos, this agency is part of the holding company Master Communications S.A.C. and focuses on the intersection of culture, entertainment, and communication. In a city as vibrant and media-savvy as Lima, where the arts, gastronomy, and tourism are central to both local identity and economic activity, Búho Comunicaciones offers specialized services that help organizations and artists turn their stories into news.

Core Services and Approach

Búho Comunicaciones provides a comprehensive suite of public relations and communications services tailored to the needs of the entertainment, tourism, gastronomy, arts, and cultural sectors. Their work is built around the goal of transforming campaigns and activities into compelling news items, using innovative, simple, and creative methods. The agency handles everything from traditional media relations—such as writing press releases, coordinating interviews, and organizing press conferences—to event coverage and BTL (below-the-line) marketing. They also manage crisis communication, social media, and content production, including journalistic content, photography, and corporate video editing. Additionally, Búho Comunicaciones offers editorial and advertising design, as well as social marketing services, making them a full-service partner for clients who need both strategic communication and production support.

• Media monitoring (clipping)
• Press release writing and distribution
• Interview coordination and press conferences
• Event coverage and BTL marketing
• Crisis management and reputation handling
• Social media management
• Journalistic content production and editing
• Photography and corporate video production
• Social marketing campaigns
• Editorial and advertising design

Industry Focus and Client Fit

Búho Comunicaciones specifically targets industries that thrive on public visibility and cultural relevance. In Lima and across Peru, the entertainment and arts sectors—including theater, music, film, and visual arts—rely on effective communication to reach audiences and sustain interest. The agency also serves gastronomy and tourism clients, two pillars of Peru's economy and cultural export, helping them build credibility and media relationships. By focusing on these niches, Búho Comunicaciones positions itself as a specialist rather than a generalist, offering deep understanding of the media landscape and the unique storytelling needs of creative and tourism-related businesses. Their approach emphasizes building trust and reciprocal cooperation with journalists and media outlets, which is essential for long-term brand visibility.

Background and Reputation

Founded in 2010, Búho Comunicaciones has spent over a decade establishing itself within Lima's communications ecosystem. As part of Master Communications S.A.C., the agency benefits from a broader corporate structure while maintaining its own specialized identity. Their longevity in the market suggests a steady track record of serving clients in the cultural and entertainment sectors, where trends and public interest shift rapidly. The agency's focus on converting client activities into news—rather than simply advertising—reflects a media relations-centric approach that values earned media over paid placements. For organizations in Lima looking to enhance their public profile through strategic communication, Búho Comunicaciones offers a tailored, industry-specific option that combines traditional PR tactics with content production and crisis management.

Búho Comunicaciones is particularly well-suited for cultural institutions, event producers, restaurants and hospitality brands, tourism boards, and artists based in Peru who need a communications partner that understands the local media environment and the nuances of their industries. Their range of services—from press office support to full campaign management—makes them a practical choice for both short-term projects and ongoing public relations efforts in Lima and beyond.