Büro für Narrative Strategien

Büro für Narrative Strategien is a Vienna-based consultancy that operates at the intersection of research, communication, and civil society. The firm specializes in making societal narratives visible and translating analytical insights into actionable communication strategies. Based in Vienna, Austria, the agency works primarily in political communication, prevention and democracy work, and with non-governmental organizations, offering a research-driven approach that prioritizes impact over reach.

Specialist Expertise in Narrative Analysis and Democratic Communication

Büro für Narrative Strategien brings a distinct focus to the Austrian communications landscape by grounding its work in narrative analysis and discourse monitoring. Rather than offering generic PR, the agency applies qualitative and data-driven methods to understand how societal conversations evolve. This allows them to develop messaging frameworks and positioning strategies that are evidence-based and values-led. The firm's expertise is particularly relevant for organizations operating in the public sector and civil society, where understanding complex social dynamics is critical. By combining research with strategic communication, Büro für Narrative Strategien helps clients navigate sensitive topics in political communication and prevention work, ensuring their messages resonate without oversimplifying the issues.

How They Apply Their Approach: From Analysis to Implementation

The agency's process is structured around a clear arc: from analysis through strategy to execution. Büro für Narrative Strategien begins with narrative analysis and discourse monitoring to map the existing conversation, then develops positioning and messaging frameworks that include core messages, storylines, and claims. This strategic foundation enables the creation of campaign and mobilization strategies, complete with roadmaps and resource planning. The firm also supports participation and community-building initiatives, recognizing that lasting impact often requires engaging stakeholders directly. For clients needing digital execution, the agency offers channel architecture, content system design, and prototyping. Evaluation and training are integrated throughout, with wirkungslogiken (impact logics) used to measure effectiveness and train internal teams.

Services Offered

• Narrative analysis and discourse monitoring (qualitative, data-based)
• Strategic communication and positioning (narrative/messaging frameworks, storylines, claims)
• Campaign and mobilization strategies (architecture, roadmaps, resources and roles)
• Participation and community-building approaches
• Research, evaluation, and training (studies, impact logics, workshops)
• Digital strategy and implementation (channel architecture, content systems, prototyping)

Typical deliverables from Büro für Narrative Strategien include clear positioning and messaging guides, narrative and topic architectures with core messages, campaign and content roadmaps alongside channel strategies, and handouts or training sessions for client teams. These outputs are designed to equip organizations with both the strategic direction and the practical tools needed for consistent, impactful communication.

Who They Work With and Ideal Client Fit

Büro für Narrative Strategien is best suited for organizations in the public sector, NGOs, foundations, and institutions involved in political communication, prevention work, and democracy initiatives. The agency is a strong fit for clients who need more than surface-level PR and are willing to invest in research-backed strategies that address complex societal issues. Their evidence-based, values-driven approach appeals to those who prioritize long-term impact over short-term visibility. Based in Vienna, Austria, the firm serves clients across German-speaking Europe, particularly those working at the intersection of civil society and public discourse. Organizations looking to strengthen their messaging around sensitive topics, build community engagement, or develop sustainable communication strategies will find Büro für Narrative Strategien a thoughtful and methodical partner.