ButterUp Public Relations

ButterUp Public Relations is a communications and marketing agency based in Austin, Texas, United States, that specializes in helping brands gain visibility across digital and traditional media. Founded in 2017, the agency offers a broad range of services that span public relations, content marketing, social media management, and web development. With a strong focus on outdoor journalism and outdoor industry marketing, ButterUp Public Relations positions itself as a partner for companies looking to build authentic connections with audiences through strategic storytelling and creative production.

Core Services and Capabilities

ButterUp Public Relations provides a comprehensive suite of services designed to support brands from strategy to execution. The agency’s offerings include media relations, media kit development, copywriting, and graphic design, as well as photography and email marketing. In addition to traditional PR work, the agency also offers web design and web development, making it a versatile option for clients who need both communications and digital presence. Social media marketing and content marketing are also central to their approach, reflecting the agency’s understanding of how online platforms drive engagement. Based on their listed keywords, ButterUp Public Relations is particularly skilled in outdoor media and outdoor journalism, which suggests they have deep experience working with brands in the outdoor recreation, adventure, and lifestyle sectors.

• Media relations and media kit development
• Content marketing and copywriting
• Social media management and social media marketing
• Graphic design and photography
• Email marketing campaigns
• Web design and web development
• Branding and marketing strategy
• Outdoor industry marketing and outdoor journalism

Target Industries and Client Focus

ButterUp Public Relations primarily serves clients in the public relations and communications space, but their expertise extends into consumer internet, information technology, and the outdoor industry. The agency’s focus on outdoor journalism and outdoor media indicates a specialization in telling stories about nature, adventure, and active lifestyles. This makes them a natural fit for outdoor gear companies, travel brands, conservation organizations, and lifestyle startups. They also work with clients in the marketing and advertising sector, as well as those in writing and editing. The agency’s ability to blend PR with digital services like web development and social media allows them to offer integrated campaigns that cover both earned and owned media.

Approach and Philosophy

ButterUp Public Relations takes a hands-on, creative approach to communications. Rather than relying on one-size-fits-all strategies, the agency tailors its work to each client’s unique goals and audience. Their process typically begins with understanding the brand’s story, then developing a media kit or messaging framework, followed by outreach to relevant journalists and influencers. The inclusion of photography and graphic design in their service list suggests they place a strong emphasis on visual storytelling, which is especially important for outdoor and lifestyle brands. ButterUp Public Relations also leverages social media and content marketing to amplify PR efforts, ensuring that coverage is shared across multiple channels. The agency’s location in Austin gives them access to a vibrant media and tech ecosystem, while their focus on outdoor journalism connects them to a national network of writers and publishers.

Location and Credentials

Headquartered at 2304 Hancock Dr in Austin, Texas, ButterUp Public Relations operates from one of the fastest-growing cities in the United States. Austin is known for its thriving creative community, tech startups, and outdoor culture, which aligns well with the agency’s specialties. Founded in 2017, the agency has had several years to build relationships with media contacts and refine its service offerings. While specific client names or case studies are not provided, the breadth of their capabilities—from PR and social media to web development—suggests they are equipped to handle a variety of communications challenges. ButterUp Public Relations is likely a good fit for small to mid-sized brands in the outdoor, lifestyle, or consumer internet spaces that need a full-service partner to manage their public relations and digital marketing efforts. Their combination of traditional PR skills with modern digital tools makes them a practical choice for companies looking to grow their visibility in a competitive market.