BW Comunicación
BW Comunicación is a public relations agency based in Buenos Aires (founded 1996).
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About BW Comunicación
Founded in 1996 in Buenos Aires, Argentina, BW Comunicación emerged with a focused mission: to treat internal communication as a strategic lever for organizational change rather than a mere administrative function. At a time when many firms in Latin America still viewed internal communications as newsletters and bulletin boards, the founders—Maximiliano Blanc, Pablo Faga, and Agustín Barba—recognized that genuine employee engagement required a more sophisticated, data-driven approach. The agency set up its headquarters at 666 Avenida Cabildo in the Belgrano neighborhood of Buenos Aires, and over the decades has expanded its footprint with offices in Uruguay and Chile, building a team of more than 60 professionals.
Current Focus and Philosophy
Today, BW Comunicación positions itself as a specialist consultancy dedicated entirely to internal communication and organizational culture. The firm does not offer general public relations or external media relations; instead, it concentrates on the employee experience, helping companies align their internal messaging with broader business goals. The agency's methodology blends strategic consulting with hands-on execution, covering everything from initial diagnosis to the deployment of digital tools. A strong emphasis is placed on measurement and analytics—BW Comunicación believes that effective internal communication must be quantifiable, using metrics such as employee sentiment, message recall, and behavioral change to prove return on investment. The firm also actively explores emerging technologies: its work includes integrating artificial intelligence into internal communication workflows, deploying chatbots for HR functions, and even experimenting with metaverse environments for employee engagement.
Services and Specialties
BW Comunicación offers a comprehensive suite of internal communication services, tailored to organizations of various sizes and industries. The agency's offerings are designed to address the full lifecycle of internal communication, from strategy development through to execution and evaluation. Key service areas include:
- Internal communication strategy development and consulting
- Digital transformation and automation of communication processes
- Employee communication surveys and voice management programs
- Internal communication benchmarking and diagnostics
- Campaign execution and digital storytelling for organizations
- Training programs for leaders and teams on communication skills
- Change management communication for organizational transformations
- Measurement and analysis of communication performance metrics
- Support for internal communication platforms and tools
- Cultural transformation and employer branding initiatives
The firm also provides specialized training in artificial intelligence for communication professionals, recognizing that AI tools are becoming essential for content personalization, data analysis, and workflow efficiency. Additionally, BW Comunicación offers coaching services aimed at improving how leaders communicate with their teams, as well as support for employee voice initiatives that give staff a structured way to provide feedback.
Who Benefits from BW Comunicación
BW Comunicación is best suited for medium to large organizations that recognize internal communication as a critical business function rather than a cost center. The firm works with multinational corporations and local enterprises across sectors such as finance, energy, consumer goods, technology, and professional services. Companies undergoing significant change—mergers, restructuring, digital transformation, or cultural shifts—will find the agency's change management expertise particularly valuable. Similarly, organizations looking to modernize their internal communication through automation, AI, or digital platforms will benefit from BW Comunicación's technical capabilities. The agency's strong focus on measurement makes it a good fit for leaders who want clear evidence that their communication investments are driving employee engagement and business outcomes. With its deep roots in Buenos Aires and proven track record across Latin America, BW Comunicación remains a trusted partner for any company seeking to turn internal communication into a genuine catalyst for organizational success.
Key facts
- Team size: 51-200 employees
- Headquarters: 666 Avenida Cabildo, Buenos Aires, Autonomous City of Buenos Aires, Argentina, 1426
- Address: 666 Avenida Cabildo , Buenos Aires Autonomous City of Buenos Aires Argentina 1426
- Annual revenue: 4090000
- SIC codes: 8742
Keywords & focus
Topics and areas BW Comunicación works with.
- capacitacion para lideres
- bots para recursos humanos
- digitalizacion para empresas
- comunicacion estrategica
- consultoria y estrategia en ci
- inteligencia artificial
- capacitacion en ci
- publicaciones de ci
- medicion y diagnostico en ci
- comunicacion interna
- produccion y ejecucion de herramientas de ci
- metaverso
- public relations & communications services
- internal communication platform support
- campaign execution
- analytics
- organizational communication culture
- automation
- internal communication benchmarking
- internal communication strategy development
- coaching
- employee voice management
- employee communication surveys
- digital storytelling for organizations
- communication performance metrics
- employee communication metrics
- internal communication change management
- public relations
- measurement and analysis
- internal communication training programs
- +127 more
Technologies
Cloudflare DNS, Outlook, CloudFlare Hosting, Slack, Facebook Custom Audiences, Facebook Widget, reCAPTCHA, Typekit, Facebook Login (Connect), WordPress.org, Google Tag Manager, MailChimp, Mobile Friendly, Apache, Woo Commerce, Gusto, Android, Canal
Industries served by BW Comunicación
BW Comunicación works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about BW Comunicación
Common questions and answers about BW Comunicación, their services, location, and how to work with them.
- Where is BW Comunicación located?
- BW Comunicación is headquartered in Buenos Aires.
- What services does BW Comunicación offer?
- BW Comunicación offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does BW Comunicación serve?
- BW Comunicación serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is BW Comunicación a verified PR agency?
- BW Comunicación is listed on Online PR. Verification status is shown on their profile.
- How can I contact BW Comunicación?
- You can visit their website at http://www.bwcomunicacion.com
- How many reviews does BW Comunicación have?
- BW Comunicación has 0 client reviews with an average rating of 0.0 out of 5.
- When was BW Comunicación founded?
- BW Comunicación was founded in 1996.
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