BY SERA ✨

Based in New York, United States, BY SERA ✨ operates at the intersection of brand storytelling, influencer culture, and experiential marketing. Founded in 2021 by Sera Michael, the agency was created to serve "thoughtful brands and visionary founders" who need more than traditional press releases—they need cohesive narratives that resonate across earned media, social channels, and live events. In a crowded New York PR landscape, BY SERA ✨ distinguishes itself by focusing on the emotional and cultural hooks that make a brand memorable, rather than simply chasing coverage for coverage’s sake. The agency’s work is rooted in the understanding that today’s audiences expect authenticity, and that the most effective communications strategies are those that feel less like advertising and more like genuine connection.

What BY SERA ✨ Does

BY SERA ✨ offers a focused set of services designed to help emerging and established brands build visibility and credibility. While the agency’s core offering is public relations & communications services, its approach is notably integrated, combining media relations with influencer marketing, event production, and strategic partnerships. This allows clients to tell a consistent story across multiple touchpoints—from a feature in a major publication to a curated dinner with key tastemakers. The agency’s work is particularly suited for brands that have a strong point of view and want to amplify that voice through thoughtful, bespoke campaigns rather than one-size-fits-all tactics. BY SERA ✨ typically engages with clients on a project or retainer basis, tailoring each engagement to the brand’s specific stage of growth and goals.

Who They Serve and Their Expertise

BY SERA ✨ works primarily with consumer-facing brands in lifestyle, fashion, beauty, wellness, and food & beverage—sectors where personality and visual storytelling are paramount. The agency is particularly adept at helping founders and small teams punch above their weight, securing coverage and partnerships that might otherwise require a larger in-house team. Typical clients include direct-to-consumer startups, independent designers, and purpose-driven companies that value both craft and community. The agency’s expertise in influencer marketing and event partnerships means it can help brands navigate the nuances of creator relationships, from identifying the right ambassadors to executing high-impact collaborations. BY SERA ✨ also provides strategic counsel on brand positioning, helping clients refine their messaging before taking it to market.

While the full service list is not exhaustive, agencies like BY SERA ✨ typically offer the following capabilities:

• Media relations and press outreach
• Influencer and creator partnerships
• Event strategy, planning, and production
• Brand partnership development and management
• Content creation support and storytelling
• Crisis communications and reputation management
• Social media strategy and amplification
• Launch campaigns and product seeding

Who BY SERA ✨ Is a Good Fit For

This agency is ideal for founders, creative directors, and marketing leaders who want a hands-on, strategic partner rather than a large, impersonal firm. Because BY SERA ✨ is boutique by design, clients get direct access to Sera Michael and a small, dedicated team that truly understands their brand. The agency is a strong match for companies that are ready to invest in their public narrative but may not yet have the resources for a full in-house communications department. It’s also a great fit for brands that value authenticity over hype, and that see PR as a long-term relationship-building tool rather than a quick fix. Whether you’re launching a new product, repositioning an existing brand, or looking to build a community around your mission, BY SERA ✨ offers the strategic clarity and creative execution to help you stand out in New York and beyond.