Cabinet 2017
Cabinet 2017 is a public relations agency based in Paris (founded 2017).
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About Cabinet 2017
Founded in 2017 by Roman Abreu and Stéphane Schmaltz, Cabinet 2017 was established in Paris, France, with a clear purpose: to bridge the gap between corporate strategy and communication. The founders recognized that many organizations struggle to translate their strategic ambitions into compelling narratives that resonate with key audiences. Rather than offering a standard PR service, they set out to build a consultancy that integrates deep strategic thinking with communication execution, drawing on behavioral sciences to understand how opinions are formed and influenced. Based at 6 Rue de Penthievre in the 8th arrondissement, the firm has grown steadily by focusing on the interplay between reputation, stakeholder engagement, and organizational transformation.
Strategic Communication and Reputation Management
Cabinet 2017 positions itself as a consulting firm that helps leaders navigate complex communication challenges. Its core offering centers on strategic counsel for corporate leaders and organizations, with a particular emphasis on reputation management, crisis communication, and media influence. The firm’s approach is rooted in behavioral sciences—a distinctive element that sets it apart from traditional PR agencies. By understanding how public opinion is shaped and how stakeholders process information, Cabinet 2017 designs communication strategies that are not only persuasive but also ethically grounded. The agency works closely with executives to manage their public image, prepare for media interactions, and build long-term trust with investors, employees, regulators, and the broader public.
Core Services and Specialties
While Cabinet 2017 tailors its offerings to each client’s specific needs, its service portfolio typically includes the following capabilities:
- Strategic communication consulting and corporate strategy alignment
- Reputation management and public opinion shaping
- Crisis communication and issues management
- Media training and executive coaching
- Public affairs and stakeholder engagement
- Behavioral science application to communication and influence
- Organizational transformation and change communication
- Media ecosystem analysis and influence mapping
- Impact strategy development and measurement
- Talent management and internal communication
These services are delivered through a combination of strategic advisory, hands-on implementation, and training. Cabinet 2017 does not simply execute campaigns; it helps clients think through the implications of their decisions and craft narratives that align with their broader corporate goals.
Who Benefits from Cabinet 2017’s Approach
Cabinet 2017 is best suited for senior executives, board members, and communications directors at mid-to-large organizations undergoing significant change or facing reputational risks. Its client base likely includes companies in regulated industries, fast-growing firms navigating public scrutiny, and organizations looking to build or rebuild trust with their stakeholders. The firm’s Paris location makes it particularly accessible for French and European clients, though its focus on strategic counsel and behavioral science gives it relevance for international organizations as well. For leaders who want more than a traditional PR agency—who need a partner that understands the psychology of influence and can help them make smarter communication decisions—Cabinet 2017 offers a thoughtful, evidence-based alternative grounded in the realities of today’s media and public opinion landscape.
Key facts
- Team size: 51-200 employees
- Headquarters: 6 Rue de Penthievre, Paris, Ile-de-France, France, 75008
- Address: 6 Rue de Penthievre , Paris Ile-de-France France 75008
- SIC codes: 8742
Keywords & focus
Topics and areas Cabinet 2017 works with.
- conseil
- influence
- conseil en strategie et communication
- relations presse
- affaires publiques
- sciences comportementales
- public relations & communications services
- media influence management
- stakeholder engagement
- crisis communication
- consulting
- management consulting
- services
- impact
- reputation
- media ecosystem understanding
- organizational development
- management consulting services
- transformation
- strategy
- organizational transformation
- public opinion shaping
- impact creation
- ethical consulting
- public opinion
- talent management
- reputation management
- professional services
- impact strategy
- corporate strategy
- +28 more
Technologies
Mailchimp Mandrill, Gmail, Google Apps, Amazon AWS, Google Tag Manager, Mobile Friendly, AI
Industries served by Cabinet 2017
Cabinet 2017 works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Paris
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Frequently asked questions about Cabinet 2017
Common questions and answers about Cabinet 2017, their services, location, and how to work with them.
- Where is Cabinet 2017 located?
- Cabinet 2017 is headquartered in Paris.
- What services does Cabinet 2017 offer?
- Cabinet 2017 offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Cabinet 2017 serve?
- Cabinet 2017 serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Cabinet 2017 a verified PR agency?
- Cabinet 2017 is listed on Online PR. Verification status is shown on their profile.
- How can I contact Cabinet 2017?
- You can visit their website at http://www.2017.fr
- How many reviews does Cabinet 2017 have?
- Cabinet 2017 has 0 client reviews with an average rating of 0.0 out of 5.
- When was Cabinet 2017 founded?
- Cabinet 2017 was founded in 2017.
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