Calitho SA

Calitho SA is a public relations and communications agency based in Biel/Bienne, Switzerland, a bilingual city in the Canton of Bern known for its watchmaking and precision industries. Founded over thirty years ago, the agency has grown to employ around twenty professionals who serve a select group of prestigious brands, primarily in the luxury goods and watchmaking sectors. The agency's longevity and specialization in graphic arts reflect the region's deep-rooted tradition of craftsmanship and quality. Operating from its headquarters at 1 Cornouillerstrasse, Calitho SA combines Swiss precision with a creative approach, making it a consistent partner for companies that rely on high-end visual communication.

Core Capabilities and Services

Calitho SA offers a comprehensive suite of services that span the entire visual communication chain, from initial concept to final production. The agency's expertise includes graphic design, image editing, retouching, and digital asset management, all executed with a focus on Swiss quality standards. They also provide photography services, particularly for luxury goods, and produce product videos that showcase items with meticulous detail. In addition to creative work, the agency handles prepress, offset printing, digital printing, and media development, making them a one-stop shop for brands that require both digital and print materials. Their integration of technology, such as web-to-print systems and online ordering platforms, streamlines the production process for clients who need efficient, repeatable workflows.

• Graphic design and visual identity development
• Image editing, retouching, and photo compositing
• Product photography, especially for luxury goods and jewelry
• Product video production and motion graphics
• Digital asset management (DAM) systems
• Offset and digital printing, including large-format runs
• Prepress and print preparation
• Web-to-print solutions and online ordering systems
• Media development and consulting
• Brand image and marketing collateral creation

Industry Focus and Client Base

Calitho SA primarily serves clients in the watch and jewelry industries, along with other luxury goods sectors. The agency's proximity to Biel/Bienne's historic watchmaking ecosystem gives it a natural advantage in serving brands that require exceptional attention to detail and consistent quality across all communications. Their client list includes around ten prestigious brands, indicating a selective, relationship-driven approach rather than high-volume client acquisition. The agency's understanding of luxury markets extends to creating materials that reinforce brand image and maintain high visual standards, whether for catalogs, point-of-sale displays, or digital campaigns. Their B2B focus means they work directly with marketing departments and brand managers who need reliable, repeatable production partners.

Creative and Technical Expertise

The agency's team combines creative skills with technical precision, a necessity for the luxury sector where every pixel and print run must meet exacting standards. Their work in graphic design and media design covers both traditional and digital formats, while their consulting services help clients navigate media development and quality management. Calitho SA's use of DAM systems reflects a modern approach to asset management, allowing brands to organize, retrieve, and distribute visual content efficiently. The agency's experience in print production, from prepress to finishing, ensures that final outputs match digital proofs. Their commitment to innovation is evident in their adoption of web-to-print technologies, which simplify reordering for clients with ongoing campaigns. The agency's Swiss quality guarantee is not just a tagline but a practical standard that influences every project.

Calitho SA is a good fit for luxury goods companies, especially in the watch and jewelry industries, that need a reliable partner for high-end visual communications. Brands seeking consistent, quality-driven production across print and digital media will find the agency's integrated approach valuable. The agency is also suitable for organizations that require efficient asset management and repeatable production processes, such as catalogs or seasonal campaigns. Companies based in or doing business with the Swiss market, particularly in the Biel/Bienne region, will benefit from Calitho SA's local expertise and established relationships. For businesses that value precision, creativity, and a long-term partnership model, Calitho SA offers a proven track record spanning more than three decades in the heart of Switzerland's watchmaking country.