Capoverso Lab

Capoverso Lab serves a diverse range of clients, from local businesses in Tuscany to consumer-focused brands and organizations operating across Italy. Founded in Livorno in 2013, the agency works primarily with companies in the consumer internet, information technology, and services sectors. While they have a strong foundation in traditional journalism and print media, their client base has expanded to include startups and established enterprises that need a modern, integrated approach to public relations and communications. The agency is particularly well-suited for organizations that value storytelling and media relationships, as well as those looking to build a credible presence in digital and traditional channels alike.

How Capoverso Lab Helps Clients

Capoverso Lab operates as a full-service communications firm, blending the rigors of journalism with the creativity of content production. The team is composed of journalists, content creators, authors, podcasters, graphic designers, and social media managers. This multidisciplinary structure allows them to offer a seamless mix of media relations, content creation, and digital strategy. They help clients navigate the evolving media landscape by producing high-quality editorial content, managing social media presence, and developing podcast series that build thought leadership. The agency’s background in print media gives them a unique ability to craft press releases and media pitches that resonate with traditional journalists, while their digital expertise ensures clients maintain a strong online footprint.

Services and Specialties

Based on their team composition and industry focus, Capoverso Lab’s service offerings typically include:

• Ufficio stampa (press office) and media relations
• Content creation and copywriting for digital and print
• Social media management and strategy
• Podcast production and hosting
• Event moderation and public speaking coaching
• Graphic design and visual communication
• Corporate and brand storytelling
• Digital communications strategy

These services are delivered with a focus on authenticity and editorial quality. Capoverso Lab’s journalists and content creators understand how to produce material that engages audiences while meeting the strategic goals of the client. Whether it’s managing a crisis communication campaign, launching a new product, or building a long-term brand narrative, the agency applies a journalistic ethos to every project.

Location and Reach

Based at 76C Via delle Pianacce in Livorno, Tuscany, Capoverso Lab operates from a strategic hub in central Italy. Livorno’s position as a port city and its proximity to major media markets in Florence, Rome, and Milan allows the agency to serve clients throughout the country. While deeply rooted in the local community, Capoverso Lab’s work extends across Italy, especially for clients in the consumer internet and technology sectors. The team’s ability to combine local media expertise with national reach makes them a practical choice for organizations that need a communications partner with both regional insight and a broad network.

Capoverso Lab is a good fit for companies and organizations that need a communications agency with a strong editorial backbone. Their blend of journalism, content production, and digital strategy is ideal for brands in consumer internet, technology, and services that want to tell compelling stories through multiple channels. Clients who value media credibility, podcasting, and thoughtful social media management will find Capoverso Lab’s Livorno-based team well-equipped to deliver results.