Carl Samrock Public Relations

Carl Samrock Public Relations is a Burbank-based agency that focuses on the intersection of public relations and motion pictures, with a particular emphasis on home entertainment and DVD/Blu-ray publicity. Founded in 1998 by veteran PR executive Carl Samrock, the firm has spent over two decades serving major Hollywood studios and entertainment brands. Based at 330 N Screenland Dr in Burbank, United States, the agency operates at the heart of the entertainment industry, leveraging deep industry connections and decades of experience.

Services Tailored to Home Entertainment and Film

Carl Samrock Public Relations specializes in campaigns that support home video releases, including DVD, Blu-ray, and digital distribution. The agency's core expertise lies in generating media coverage for major studio titles, often handling the biggest "brands" for clients like Warner Home Video, Sony Pictures Home Entertainment, Walt Disney Studios, and Paramount. Their work spans a variety of areas within entertainment publicity, including film launches, corporate communications, and consumer product promotions. The following list outlines the typical services provided by the agency:

• Home entertainment campaign management (DVD, Blu-ray, digital)
• Film publicity and press junkets
• Corporate communications for entertainment companies
• Consumer product launch campaigns
• Special event planning and execution
• Media relations and press outreach
• Anniversary and reunion events for classic films and franchises
• Targeted media strategies for niche and mainstream audiences

Methodology and Track Record

The agency's approach is built on original ideas, close industry relationships, and meticulous follow-through. Carl Samrock Public Relations emphasizes creative, targeted strategies that consistently yield A-list media awareness and measurable return on investment. The firm's history includes milestone campaigns such as the launch of the DVD format for Warner Home Video, the Warner Brother's 90th Anniversary event, and reunions for classic films like Gone With the Wind, Deliverance, and The Shawshank Redemption. These campaigns demonstrate a knack for generating both nostalgia-driven coverage and news-making moments. The agency also handles more contemporary projects, such as screenings for Hotel Transylvania and events tied to the Jack*ss franchise, showing versatility across genres and eras. Carl Samrock's own background as Vice President of National Publicity at Warner Bros. Pictures for 15 years provides a foundation of trust and access that benefits every client engagement.

Location and Client Base

Operating from Burbank, California, in the United States, Carl Samrock Public Relations is positioned within walking distance of major studio lots and production facilities. This physical proximity allows for seamless collaboration with clients such as Warner Home Video, Sony Pictures Home Entertainment, Walt Disney Studios, Paramount, Universal, and Lucas Film. The agency's office at 330 N Screenland Dr serves as a hub for planning campaigns that often involve press screenings, red carpet events, and media tours. The Burbank location also enables the firm to tap into the region's deep pool of entertainment journalists and influencers, which is critical for securing top-tier coverage.

Carl Samrock Public Relations is best suited for entertainment studios, home video distributors, and consumer product companies looking to generate targeted publicity for film and home entertainment releases. The agency is particularly valuable for clients seeking a boutique firm with decades of established relationships and a proven track record in the home video space. Whether handling a major franchise release or a niche anniversary event, the team's focus on strategic follow-through and media access makes them a reliable partner for campaigns that require both creativity and execution.