Carlson Public Relations

Carlson Public Relations is a boutique PR and consulting firm based in Beverly Hills, United States, serving a select mix of clients that includes startups, established businesses, nonprofits, and individual professionals. Founded in 2006 as a division of Pet Bird Entertainment, the agency operates with a selective client roster, choosing to work only with organizations and individuals they genuinely believe in. Their clientele spans Los Angeles, Orange County, Seattle, San Francisco, New Orleans, and Switzerland, reflecting a reach that extends well beyond their Southern California base.

Strategic Communications and Media Outreach

Carlson Public Relations focuses on building and protecting reputations through strategic media outreach and publicity. The agency assists clients in securing press coverage, crafting compelling press releases, and managing speaking engagements that position them as thought leaders in their respective fields. Their approach is hands-on and relationship-driven, leveraging direct connections with journalists and editors to generate earned media. For clients facing reputation challenges, the firm offers crisis management services designed to mitigate damage and restore public trust. Their work in online reputation management helps businesses and individuals monitor and shape their digital footprint, addressing negative content and amplifying positive narratives.

Digital Marketing and Web Services

Beyond traditional PR, Carlson Public Relations provides digital marketing support that includes website design, search engine optimization (SEO), and search marketing. These services help clients establish a strong online presence that complements their media and publicity efforts. The agency's web design capabilities focus on creating professional, user-friendly sites that align with brand identities, while their SEO and search marketing work aims to improve visibility in search engine results. This integrated approach—combining PR with digital and technical services—sets them apart from many pure-play PR firms, making them a practical partner for clients seeking a more holistic communications strategy.

Core Services and Specialties

Drawing from their stated keywords and industry focus, Carlson Public Relations offers a range of services tailored to the needs of growing and established organizations. Their typical service offerings include:

• Publicity and media relations
• Press release writing and distribution
• Online reputation management
• Crisis communications and management
• Speaking engagement booking and coaching
• Website design and development
• Search engine optimization (SEO)
• Search marketing and paid advertising
• Marketing and advertising strategy
• Information technology consulting

Who They Serve Best

Carlson Public Relations is a good fit for companies and individuals who value a close, collaborative working relationship with their PR agency and who prefer a selective, boutique approach over a larger, more transactional firm. Startups looking to build brand awareness, nonprofits seeking to amplify their mission, and professionals aiming to establish themselves as speakers or experts will find the agency's personalized attention valuable. The firm's willingness to take on clients from diverse industries—from entertainment to technology to professional services—makes them a versatile option for those in the Los Angeles area and beyond. However, their selective client acceptance policy means potential clients should be prepared to demonstrate a clear vision and a compelling story. For businesses or individuals in Beverly Hills, the greater Los Angeles region, or even international markets like Switzerland, Carlson Public Relations offers a focused, relationship-based path to better visibility and reputation management.