Carpe Diem Club

Based in Soignies, Belgium, Carpe Diem Club operates at the intersection of high-end lifestyle curation and public relations, with a distinct focus on the world of premium Cuban cigars and epicurean experiences. Founded in 2017, the agency has carved out a specialized niche that blends the exclusivity of luxury tobacco culture with sophisticated gastronomy, fine wines, and spirits. Unlike traditional PR firms that serve a broad range of industries, Carpe Diem Club has built its reputation around a deep, authentic connection to the Habanos universe—working with iconic brands such as Cohiba, Montecristo, Partagás, and Trinidad, as well as limited-edition releases like the Cohiba Maduro and Edición Limitada series. This focus allows them to offer highly targeted communications and community-building services to clients in the luxury lifestyle, hospitality, and gourmet sectors.

A Niche Approach to Public Relations and Community Building

Carpe Diem Club applies its expertise by acting as an independent circle that brings together epicureans, travelers, and connoisseurs through carefully orchestrated events and strategic communications. The agency’s model is built on selectivity and meaningful connection, rather than mass outreach. Their events—ranging from confidential masterclasses to private gastronomic dinners and exclusive tastings—serve as platforms for brands to engage with a discerning audience. This approach is particularly effective for clients in the cigar, wine, and rum industries, where product knowledge and personal experience are paramount. By leveraging its network of enthusiasts and its location in the Walloon Region of Belgium, Carpe Diem Club provides a European base for brands looking to build loyalty among high-net-worth individuals and industry insiders. The agency’s work often involves coordinating degustations (tastings), networking events, and curated travel itineraries that place its clients’ products at the center of memorable experiences.

Core Services and Specialties

While Carpe Diem Club does not publicly list a traditional menu of PR services, its activities indicate a strong focus on experiential marketing, event management, and community engagement. Based on the agency’s keywords and described offerings, the following are likely capabilities they provide to clients:

• Event planning and execution for private tastings, masterclasses, and gastronomic dinners
• Strategic communications for luxury brands, particularly in the cigar, wine, and spirits sectors
• Community management for exclusive membership circles and brand ambassador programs
• Content creation and storytelling around premium products, including limited editions like Cohiba Behike
• Travel and itinerary design for oenological and epicurean journeys
• Networking and relationship building within the Habanos, gastronomy, and lifestyle industries
• Brand positioning for products such as H. Upmann, Romeo y Julieta, and San Cristóbal de La Habana

These services are delivered with a hands-on, boutique approach that prioritizes quality over scale, making Carpe Diem Club a fitting partner for brands that value authenticity and exclusivity.

Ideal Clients and Partnerships

Carpe Diem Club is best suited for luxury brands, hospitality groups, and premium product purveyors that seek to deepen their engagement with a sophisticated European audience. The agency’s expertise in the cigar and spirits industries—covering names like Juan López, Vegueros, and Punch—makes it an ideal match for Cuban cigar distributors, boutique wineries, and rum producers. Additionally, clients in the high-end gastronomy, golf, and Mediterranean lifestyle sectors will find value in Carpe Diem Club’s ability to create signature events that resonate with epicureans and travelers. The agency’s location in Soignies, Belgium, offers a strategic hub for connecting with clients across the Benelux region and beyond. For those looking to cultivate a community around shared passions—whether it is fine tobacco, wine, or culinary arts—Carpe Diem Club provides a thoughtful and effective communications partner. Their independence and selective membership model ensure that every campaign or event feels personal and exclusive, rather than corporate or generic.