Carter Fleet

Carter Fleet was founded in 2025 by Salman Shaheen, a former journalist whose career began on Carter Lane, just off Fleet Street in London. This location, once the heart of the British newspaper industry, gave the agency its name and its founding philosophy: that the most effective public relations is built on deep, personal relationships with the journalists who shape public discourse. Rather than relying on mass emails or automated outreach, Carter Fleet was built from the ground up around the idea that knowing the right person on the news desk—and having them answer your call—remains the most valuable asset in communications.

A Global Network with Local Roots

Headquartered in London, United Kingdom, Carter Fleet operates with a team of nearly 50 PR professionals spread across every major media market. This is not a traditional agency with a single hub; it is a distributed network where each team member is embedded in their local media landscape, maintaining direct contact with the reporters and editors who cover their beat. The agency’s approach is grounded in the belief that proximity and personal trust are irreplaceable. Whether the client is a university in Cambridge, a financial services firm in Hong Kong, or a tech startup in Silicon Valley, Carter Fleet’s team adapts global narratives to resonate with local audiences—a skill praised by clients like Kagendo Salisbury of Cambridge University Press & Assessment, who noted the agency’s ability to "deliver coverage that exceeded expectations."

Core Capabilities and Focus Areas

Carter Fleet’s work spans a wide range of industries, with particular depth in sectors that require precise, credible communication. The agency’s expertise is rooted in strategic communications, media relations, and press office support. Based on the industries and keywords associated with the firm, its likely service offerings include:

• Strategic communications counsel for corporate, nonprofit, and public sector clients
• Media relations and press office management, with a focus on building journalist relationships
• Crisis and issues management for regulated industries like finance, law, and health
• Thought leadership and executive positioning for leaders in science, education, and philanthropy
• Campaign development for social impact, arts, and cultural institutions
• Content creation and storytelling for digital and print media
• Reputation management for property, construction, and environment sectors
• Prize and award submission strategy to raise visibility for clients

The agency’s work in financial services, education, and technology is particularly notable. Clients such as Mayank Dhingra, Director at HP, have described founder Salman Shaheen as having "an unparalleled network and expansive reach," capable of achieving results that seem impossible. This reputation is built on a track record of placing stories in some of the world’s largest media outlets, as noted by Stuart Woollford of AIA Group, who praised the team for taking coverage "to the next level."

Who Benefits from Carter Fleet

Carter Fleet is best suited for organizations that value deep media relationships over broad, impersonal outreach. It is a strong fit for businesses and institutions in the United Kingdom and globally that operate in complex, high-stakes environments—such as financial services firms, universities, health organizations, and legal practices—where accuracy, trust, and credibility are paramount. The agency’s emphasis on journalist connections and local market knowledge also makes it an excellent partner for companies entering new regions or launching high-profile initiatives. For clients who need a PR firm that understands the nuances of both traditional media and modern digital storytelling, and that can deliver results through personal relationships rather than automated systems, Carter Fleet offers a grounded, effective alternative to larger, less personal agencies.