Casa Llorente

Casa Llorente is a public relations and communications agency based in Santa Rosa de Cabal, Colombia. Founded in 2018 by Alejandro Restrepo and Lorena Jaramillo, the agency brings together over 15 years of combined experience in marketing and advertising. While headquartered in the Pereira metropolitan area, Casa Llorente has extended its reach to cities such as Manizales, Armenia, and Bogotá, serving a diverse range of industries including gastronomy, construction, public services, beauty, technology, tourism, and consumer goods.

Integrated Communications and Brand Strategy

Casa Llorente specializes in holistic marketing and advertising solutions that span the full spectrum of brand development. Their approach integrates both above-the-line (ATL) and below-the-line (BTL) strategies, ensuring that campaigns reach audiences through multiple touchpoints. The agency’s services are designed to support businesses from initial concept through execution and evaluation. Typical offerings include:

• Brand strategy and brand identity development
• Digital marketing and social media management
• Advertising campaigns (ATL/BTL)
• Market research and consumer insights
• Web design, UI/UX design, and mobile app development
• Custom software development and software engineering
• Public relations and communications services

These capabilities allow Casa Llorente to function as a full-service partner for companies seeking to build or refresh their market presence. The agency also emphasizes user experience (UX) and user interface (UI) design, reflecting a modern understanding that digital touchpoints are critical to brand perception.

Methodology and Creative Process

Casa Llorente describes its approach as holistic, meaning they consider every stage of a campaign—from planning and execution to evaluation. The agency places a strong emphasis on teamwork and creative synergy, believing that the best ideas emerge from collaborative effort. This philosophy is rooted in the founders’ complementary personalities: Alejandro Restrepo and Lorena Jaramillo bring different perspectives to each project, which the agency says helps ensure every idea “clicks.” The agency also values local culture, noting that a good cup of coffee is part of their creative process, a nod to the coffee-growing region of Risaralda where they are based. This blend of strategic rigor and cultural authenticity helps Casa Llorente create what they describe as “authentic connections” that lead to unique brand experiences.

Location and Regional Focus

Operating from Santa Rosa de Cabal in the department of Risaralda, Colombia, Casa Llorente is strategically positioned in the country’s coffee axis, a region known for its economic activity in agriculture, tourism, and services. The agency’s physical address on A Pereira in Santa Rosa de Cabal places it in close proximity to Pereira, the department’s capital and a hub for commerce and industry. This location allows Casa Llorente to serve clients across the Eje Cafetero—including Manizales and Armenia—as well as Bogotá. The agency’s familiarity with both local and national markets makes it a suitable partner for businesses looking to expand their footprint within Colombia, particularly those in sectors like tourism, gastronomy, and consumer goods that benefit from regional insights.

Casa Llorente is a good fit for companies seeking a mid-sized agency that can handle both traditional advertising and digital transformation. Their experience with diverse sectors—from public utilities to beauty and technology—suggests they are adaptable and capable of tailoring strategies to different market conditions. For businesses in the coffee region or those looking to enter the Colombian market with a local partner, Casa Llorente offers a grounded, collaborative approach that prioritizes long-term brand sustainability over short-term tactics.