CASACOM

CASACOM is a public relations and communications consultancy based in Montreal, Canada, with a strong focus on integrated business strategy and communications. The firm serves clients across a range of industries, including corporate, consumer, and public sectors, with particular expertise in sustainability, ESG, government relations, and digital transformation. Founded in 2001 by Marie-Josée Gagnon, CASACOM has grown into a recognized independent agency with additional offices in Toronto and a presence in Quebec City and Vancouver, as well as access to a global network of over 85 partners through its membership in the Worldcom PR Group.

Core Services and Specialties

CASACOM offers a comprehensive suite of services tailored to the needs of organizations navigating complex communication landscapes. The agency’s expertise spans strategic planning, media relations, crisis management, and brand storytelling, with a strong emphasis on data-driven research and measurable outcomes. Below is a representative list of the services CASACOM provides:

• Strategic communications planning and positioning
• Media relations and media outreach
• Crisis management and issues management
• Government relations and public affairs
• Corporate communications and internal communications
• Brand storytelling and branding
• Digital transformation and social media strategy
• Sustainability and ESG communications
• Event planning and management
• Communications and media training
• Influencer engagement and consumer public relations
• Data analysis and research
• Photography and content creation

The agency’s service offerings reflect a deep commitment to integrated communications, ensuring that every campaign or initiative is aligned with broader business objectives. CASACOM’s work in sustainability and ESG is particularly notable, as the firm has been certified as a B Corporation since September 2022, underscoring its dedication to social and environmental responsibility.

Methodology and Approach

CASACOM’s methodology is rooted in a comprehensive approach that combines business acumen, research, strategy, and creativity. The agency emphasizes the importance of understanding each client’s unique context, industry dynamics, and target audiences before developing tailored communication strategies. This process often begins with in-depth research and data analysis, followed by strategic planning that incorporates both traditional and digital channels. CASACOM’s team of specialists then executes campaigns with a focus on measurable outcomes, whether through media relations, social media engagement, or event management. The firm’s commitment to integrated communications means that it frequently works across multiple disciplines simultaneously, ensuring consistency and impact. As a B Corp, CASACOM also integrates sustainability principles into its own operations and client work, reflecting a broader commitment to ethical and responsible business practices.

Location and Reach

Headquartered at 407 Rue McGill in Montreal, Quebec, CASACOM is deeply rooted in the Canadian communications landscape. The agency’s presence in Montreal—a major hub for media, culture, and business—gives it unique access to Quebec’s French-language market and its specific regulatory and cultural nuances. From this base, CASACOM serves both national and international clients, leveraging its offices in Toronto and its network of partners across Canada and globally. The firm’s location in Montreal also positions it well to work with organizations in sectors such as technology, consumer goods, and public affairs, where bilingual and bicultural expertise is essential.

CASACOM is a good fit for organizations seeking a strategic, research-driven communications partner with a strong focus on sustainability and integrated approaches. The agency is particularly well-suited for companies in Canada or those entering the Canadian market, especially those in regulated industries or with complex stakeholder landscapes. Clients who value measurable outcomes, ethical practices, and a collaborative, business-oriented methodology will find CASACOM’s services aligned with their needs. Whether the goal is to manage a crisis, launch a brand, or build a long-term reputation, CASACOM offers the depth of expertise and local knowledge to deliver results.