Caseyink, llc

Caseyink, llc specializes in public relations and communications, offering a comprehensive suite of services tailored to both non-profit and for-profit organizations. Based in Franklin, United States, the firm was founded in 2009 by Maura Casey, a seasoned editorial writer who spent 26 years on the editorial boards of four newspapers, including The New York Times. The agency focuses on helping clients navigate complex media landscapes through strategic messaging, crisis communications, and policy analysis, leveraging decades of firsthand journalism experience.

Services and Expertise

Caseyink, llc provides a full range of communications services that draw on deep editorial and corporate communications experience. The agency’s capabilities include writing and editing for high-stakes materials such as keynote speeches, press releases, op-ed commentaries, video scripts, and annual reports. Crisis communications is a core offering, with the team bringing seasoned approaches to managing reputation during challenging times. Media consultation and media training help clients prepare for interviews and public appearances, while policy analysis supports organizations needing to articulate complex positions clearly. The firm also offers video production services and graphic arts design for pamphlets, newsletters, magazines, or print ads, ensuring cohesive visual and written messaging.

• Writing and editing (speeches, press releases, op-eds, video scripts, annual reports)
• Crisis communications and media training
• Media consultation and policy analysis
• Video production and graphic arts design
• Access to a vast network of print, broadcast, and media contacts

Methodology and Team

Caseyink, llc operates with a collaborative approach, often assembling a team of associates to meet client needs. Principal Maura Casey partners with Kate Robins, principal of KRPR, who brings 30 years of corporate communications leadership at Boston's Beth Israel Hospital, Pfizer, and United Technologies, along with a decade at Newsweek. Together, they combine editorial rigor with corporate strategy, offering clients a blend of journalistic perspective and business acumen. The firm’s methodology emphasizes tailored messaging that resonates with target audiences, whether through direct media outreach, crisis planning, or content creation. This hybrid model allows Caseyink, llc to serve clients across various sectors, adapting quickly to specific communication challenges.

Location and Reach

Headquartered at 47 Kahn Rd in Franklin, Massachusetts, United States, Caseyink, llc benefits from its proximity to Boston’s media and business hubs while serving clients nationwide. The firm’s network of print, broadcast, and digital media contacts spans virtually every state and several countries overseas, enabling broad distribution of client messages. This geographic reach is particularly valuable for organizations needing national or international visibility, as the agency can leverage relationships cultivated over decades in journalism and corporate communications.

Caseyink, llc is best suited for non-profit and for-profit organizations that require sophisticated, strategic communications support—especially those facing media scrutiny, needing to refine their public messaging, or preparing for high-profile announcements. The firm’s strengths lie in its editorial foundation and crisis expertise, making it a reliable partner for clients in regulated industries, public policy, or any sector where clear, credible communication is critical. With a focus on results and a network built over years of experience, Caseyink, llc offers practical, hands-on guidance for organizations of all sizes.