Communications by Allison Thomas

Communications by Allison Thomas is a Norwich, United Kingdom-based public relations and communications consultancy founded in 1999 by Allison Thomas. With a career spanning both client-side and agency-side roles for blue-chip organisations, the firm brings a depth of practical experience that is rare among independent consultancies. Allison herself has won awards for campaigns in Eurobest, ARDA, and PRide, and was nominated for a CIPR Excellence Award for Outstanding Independent Practitioner in 2017. The agency also benefits from her background as a respected journalist and broadcaster, giving it a distinctive edge in crafting narratives that resonate across multiple media channels.

Specialist Expertise in Media Relations and Content Creation

At the core of Communications by Allison Thomas is a deep-rooted expertise in media relations and content creation. Allison’s experience as a journalist—writing under the pen-name CAT for offline press, online media, and radio—means she understands exactly what editors and producers need. This is not a theoretical skill; it is a practical, hands-on capability that translates into press releases, feature articles, and broadcast pitches that get results. The agency’s work in copywriting and content creation extends to social media, marketing promotions, and the broader consumer internet space, making it well-suited for brands targeting end consumers. Whether crafting a press release or scripting a podcast introduction, the team focuses on clarity, relevance, and engagement.

How Communications by Allison Thomas Applies Its Skills

The agency applies its skills through a structured, strategic approach to public relations and communications. For clients in the information technology and services sector, as well as consumer-focused businesses, Communications by Allison Thomas develops campaigns that integrate media relations with social media and content marketing. Allison has also hosted a weekly radio show on national stations and produced the internationally broadcast podcast series CATtales, showcasing a versatile ability to tell stories across audio, text, and digital platforms. Additionally, her work as a tutor for educational establishments and as an editor and contributor to published books demonstrates a commitment to knowledge sharing and thought leadership. This blend of practical execution and educational outreach helps clients not only gain coverage but also build internal communications capability.

Services and Specialties

While the agency’s core focus is public relations and communications, its service offerings are shaped by Allison’s broad skill set. Likely services include:

• Media relations and press office management
• Copywriting and editorial content creation
• Social media strategy and management
• Marketing promotions and campaign planning
• Training in PR, writing, and media skills
• Podcast production, voiceovers, and radio content
• Book editing and ghostwriting

These services are delivered with a focus on the consumer internet and information technology sectors, though the agency’s experience with blue-chip organisations means it can adapt to a variety of industries. The training component, in particular, sets Communications by Allison Thomas apart, offering clients the chance to upskill their own teams in media relations and content creation.

Who the Agency Works Best With

Communications by Allison Thomas is an ideal partner for businesses and organisations that value authentic storytelling and strategic media engagement. Based in Norwich, United Kingdom, the agency is particularly well-suited for small to medium-sized enterprises in the consumer internet, technology, and services sectors that need a hands-on, experienced communicator. It is also a strong fit for companies looking to train their internal teams in PR and writing, as well as for clients who want to explore podcasting or audio content as part of their communications mix. Allison’s award-winning track record and judging roles for CIPR awards further indicate a consultancy that understands industry standards and can elevate a brand’s profile through measured, professional communications. For any organisation seeking a dedicated, journalist-led approach to public relations, Communications by Allison Thomas offers a proven, grounded solution from the heart of East Anglia.