Chaprgirl

Chaprgirl was founded in 2017 by Charlotte Laurent, a Montpellier native with a background in hospitality and communications. After studying hotel management and communication, Laurent moved to Montreal to gain international experience and a different professional perspective. She spent five years in Canada, eventually becoming Director of Public Relations at Agence Telegraphe. Returning to France in 2014, she worked as Public Relations and Events Manager for Triumph International and taught at ISCOM Montpellier before launching her own consultancy. The name "Chaprgirl" reflects both her personal brand and the agency's focus on providing accessible, pragmatic communication support to businesses and professionals in Montpellier and beyond.

Consulting and Training for Communication Professionals

Chaprgirl operates as a boutique public relations and communications consultancy based in Montpellier, Occitanie. The agency's core offering combines strategic consulting with hands-on training, designed to help clients improve their communication practices without relying on expensive or overly complex solutions. Laurent's experience working both in-house and agency-side gives her a practical understanding of what businesses actually need from their PR and communications efforts. The agency's services are built around the idea that effective communication should be grounded in a client's real-world context, not abstract theory. Chaprgirl works with entrepreneurs, marketing directors, and individual professionals who want to strengthen their communication skills or implement more effective PR strategies.

Services Offered by Chaprgirl

While the agency's specific service list is not fully detailed in public materials, based on its positioning and Laurent's background, Chaprgirl likely provides a range of public relations and communications services tailored to small and medium-sized businesses. These typically include:

• Communication strategy consulting: Helping businesses align their messaging with their goals and audience.
• Public relations strategy development: Designing PR campaigns that generate media coverage and build brand awareness.
• Media relations and press outreach: Connecting clients with journalists and influencers in relevant sectors.
• Event planning and management: Organizing press events, product launches, and corporate gatherings.
• Training and workshops: Teaching communication fundamentals to professionals who want to improve their own skills.
• Brand messaging and storytelling: Refining how businesses present themselves to stakeholders.
• Crisis communication preparation: Advising on how to handle negative publicity or sensitive situations.
• Social media strategy: Guidance on using digital platforms to support broader PR goals.

These services are delivered with a focus on practicality and results, rather than flashy campaigns. Chaprgirl's approach is consultative, meaning Laurent works closely with clients to understand their unique challenges before recommending solutions.

Who Chaprgirl Serves

Chaprgirl is best suited for small to medium-sized businesses in Montpellier and the wider Occitanie region that need straightforward, expert guidance on public relations and communications. The agency is particularly relevant for local entrepreneurs who may be overwhelmed by the complexity of modern communication and need help simplifying their approach. Marketing directors at companies without a dedicated PR team can also benefit from Chaprgirl's strategic support. Additionally, individual professionals looking to advance their careers by learning communication basics—whether for internal promotion, client-facing roles, or entrepreneurial ventures—will find value in the training programs. Because Chaprgirl operates as a solo consultancy, clients get direct access to Laurent's expertise without the overhead of a larger agency. This makes it an efficient choice for organizations that want personalized service and practical advice, not a one-size-fits-all package. For anyone in Montpellier seeking to improve how they communicate with their audience, Chaprgirl offers a grounded, experience-based alternative to larger, less personalized firms.