CHARETTE

CHARETTE is a public relations and communications agency based in Bondi Junction, Australia, that focuses exclusively on the global art and design sector. Founded in 2021, the agency provides a comprehensive suite of services designed to amplify the stories and craft of creative clients. Their work spans media outreach strategy, press release distribution, brand strategy, website development, social media management, event management, and creative content production. They also offer email marketing, media kit creation, and campaign management, with a particular emphasis on luxury brand PR and art and design industry communications.

Services and Specialties

CHARETTE’s service offering is tailored to the unique needs of the design, architecture, interiors, and homeware sectors. Their capabilities include:

• Media outreach and press release distribution for architecture and interior design projects
• Brand strategy and website development for creative businesses
• Social media content creation and management across platforms
• Event management and stakeholder engagement for launches and exhibitions
• International press contacts and media placement in luxury lifestyle and design publications
• Consulting and campaign management for established and emerging talent
• Client storytelling and media kit creation

These services are delivered with an emphasis on building brand awareness through elegant strategies that align with clients’ communication objectives.

Who They Help

CHARETTE represents cultural trailblazers in design, architecture, interiors, and homeware, as well as luxury lifestyle brands. Their client base includes both established talent and emerging creatives at the start of their design journey. The agency’s work is particularly relevant for architects, interior designers, web designers, and art and design professionals seeking to gain media features in publications that cover design projects and architecture. By drawing on international press contacts and a nuanced understanding of diverse global markets, CHARETTE helps clients build brand awareness across multiple time zones and cultural contexts.

Approach and Philosophy

The agency takes its name from the collaborative session in which designers scope out solutions, and this spirit of collaboration beats through every element of their work. CHARETTE designs strategies that carve a path to clients’ communication goals, drawing on a unique communications skillset that includes media outreach, social media marketing, and creative content production. Their approach is rooted in the belief that art and design is everywhere, and they offer communications on an international scale, tuning in to the cultural nuances of different markets. This global perspective, combined with a refinement in storytelling and media placement, allows CHARETTE to cultivate brand awareness with an unmatched precision for clients in the luxury and design spaces.

Location and Credentials

Based in Bondi Junction, New South Wales, Australia, 2022, CHARETTE operates from a strategic hub that connects them to both local and international markets. The agency’s location in Australia provides a unique vantage point for engaging with Asia-Pacific and global media, while their focus on the art and design industry ensures a deep understanding of the sector’s trends and opportunities. Founded in 2021, CHARETTE has quickly established itself as a go-to partner for design professionals seeking media placement, brand strategy, and campaign management. Their work spans advertising agencies, luxury lifestyle brands, and individual creatives, all of whom benefit from the agency’s expertise in public relations and communications services.

CHARETTE is an ideal choice for architects, interior designers, and art and design professionals who want to build brand awareness through strategic media outreach, social media management, and event management. Their focus on luxury brand PR and client storytelling makes them particularly suited for established talent looking to expand their international reach, as well as emerging creatives at the start of their journey. Whether you need press release distribution, website development, or a comprehensive media campaign, CHARETTE offers a collaborative and refined approach that amplifies your craft and creativity in the global art and design space.