Cheer Partners

Founded in 2017, Cheer Partners emerged from the recognition that traditional approaches to employee engagement often miss the mark. Based in Locust Valley, United States, the agency was built on the premise that a company's culture is its most powerful asset—and that internal communications and people-centered programs are the vehicles to unlock that potential. The founders, drawing on deep expertise in human resources and organizational design, saw a gap in the market for a firm that could treat employees not just as an audience to be informed, but as partners in shaping a connected, inclusive workplace. This founding vision continues to guide the agency's work today.

Current Focus and Approach

Today, Cheer Partners operates as a full-service employee experience agency, specializing in internal communications, employee engagement, and human resource advisory. The agency’s approach is grounded in the belief that a "connected culture" is built from the inside out—through authentic storytelling, strategic listening, and programs that align with an organization’s values and goals. Cheer Partners works with clients to design and implement customized solutions that address the full spectrum of the employee lifecycle, from onboarding and talent development to compensation and organizational design. Their team of seasoned HR and communications professionals brings a blend of strategic thinking and practical execution, ensuring that every initiative is both meaningful and measurable.

Services and Specialties

While the agency tailors its offerings to each client’s unique needs, its core services revolve around creating and sustaining a positive, engaged workforce. Cheer Partners’ expertise spans several key areas:

• Internal Communications: Developing strategies and content—including newsletters, intranets, and town halls—to keep employees informed, inspired, and aligned with company vision.
• Employee Experience Programs: Designing initiatives that enhance the employee journey, from recruitment and onboarding to career development and retention.
• HR Consulting and Advisory: Providing guidance on organizational design, compensation, talent management, and diversity, equity, and inclusion (DEI) strategies.
• Social Listening and Measurement: Using data-driven insights to understand employee sentiment, measure engagement, and refine communication strategies.
• Mergers & Acquisitions Communications: Supporting organizations through change by crafting clear, empathetic messaging that maintains trust during transitions.
• Leaders on Social: Coaching executives to build authentic social media presences that reinforce company culture and values.

These services are underpinned by a commitment to inclusion and a focus on talent development—ensuring that employee engagement is not a one-time event but an ongoing, strategic priority. In 2021, Cheer Partners was acquired by Lippe Taylor Group, which has expanded its capacity to deliver integrated employee engagement services alongside broader communications capabilities.

Who Benefits from Cheer Partners

Cheer Partners is best suited for organizations that recognize the critical link between employee experience and business performance. Mid-size to large companies undergoing change—whether through growth, restructuring, or mergers and acquisitions—will find particular value in their expertise. The agency also serves HR and communications leaders who are looking to move beyond transactional engagement tactics and build a truly connected culture. For businesses that prioritize diversity, inclusion, and social listening as drivers of organizational health, Cheer Partners offers a thoughtful, evidence-based approach. Ultimately, any organization seeking to attract, retain, and motivate top talent—while fostering a sense of belonging and purpose—will benefit from partnering with Cheer Partners.