Cheryl Andrews

Cheryl Andrews is a public relations and communications agency based in Coral Gables, Florida, United States. The firm specializes in the travel, tourism, and hospitality sectors, with a particular emphasis on destination marketing for the Caribbean region. Founded in 2024, Cheryl Andrews brings decades of industry experience to clients seeking strategic media coverage and brand visibility. The agency offers a range of services tailored to the unique needs of leisure and luxury lifestyle markets.

Services and Specialties

Cheryl Andrews provides comprehensive public relations and communications services designed to generate media attention and drive consumer engagement. The agency's core offerings include:

• Media relations and press placement for travel and hospitality brands
• Destination marketing campaigns targeting US Hispanic and Latin American media
• Social media strategy and content creation for consumer internet audiences
• Crisis communications and reputation management
• Event planning and press trips for travel journalists
• Strategic messaging and brand storytelling for tourism boards and resorts
• Influencer and blogger outreach within the travel and lifestyle space

These services are delivered with a focus on securing high-impact coverage in major magazines, newspapers, and online platforms. The agency is known for its ability to land clients in strategic positions within key social media communities and digital channels.

Target Clients and Industry Focus

The agency primarily works with clients in the travel and tourism industry, including resorts, hotel chains, tourism boards, and real estate developers. Cheryl Andrews has a strong track record with Caribbean region destinations and luxury lifestyle brands. The firm also serves consumer internet companies and information technology providers that target leisure travelers. By specializing in these niches, Cheryl Andrews has built a reputation as a go-to resource for travel writers seeking timely, newsworthy information. The agency’s expertise extends to the US Hispanic and Latin American media markets, offering clients access to diverse audiences across the Americas.

Approach and Philosophy

Cheryl Andrews takes a creative, results-driven approach to public relations. The agency emphasizes tactical strategies that generate measurable media coverage, from magazine covers to online features. With a focus on building relationships with top journalists, the firm positions itself as a reliable source for travel and lifestyle stories. The agency prides itself on its ability to deliver "big wins" that drive client visibility and bottom-line results. This approach combines traditional PR tactics with modern digital and social media strategies, ensuring clients stay relevant in a rapidly evolving media landscape. Cheryl Andrews operates both as a solo practitioner and in collaboration with luxury-focused agency Alexandra Wensley Communications, offering clients a blend of personalized attention and team-based expertise.

Location and Credentials

Based in Coral Gables, United States, Cheryl Andrews is strategically located in South Florida, a hub for travel and tourism marketing. The agency’s headquarters at 331 Almeria Ave place it near key media markets and industry events in the Caribbean and Latin America. While the firm was founded in 2024, its leadership brings decades of experience from the predecessor agency, Cheryl Andrews Marketing Communications (CAMC), which was South Florida’s largest PR firm specializing in travel and hospitality. The agency has earned multiple awards for its work and maintains long-term relationships with high-profile clients. Cheryl Andrews is well-positioned to serve clients looking for a boutique firm with deep industry knowledge and a proven track record in destination marketing.

Cheryl Andrews is a strong fit for travel and tourism brands, luxury resorts, tourism boards, and real estate developers seeking targeted media exposure in the US Hispanic and Latin American markets. The agency is also suitable for consumer internet companies and leisure travel businesses that value creative, strategic PR campaigns. With its focus on the Caribbean region and luxury lifestyle, Cheryl Andrews offers expertise that can help clients stand out in a competitive travel landscape.